by Nova SBE.

Nova SBE Ferreira Machado

Dear Alumni,

We are currently at an important crossroads, as the school is preparing to take a decision that will determine its future, and we would like this decision to be taken together with our Alumni community.

As you may already know, Nova has been working toward building a new campus in Cascais, near Forte St. Julião da Barra. This new campus will allow us to further improve our high quality teaching, which has been recognized internationally, both in rankings and in the number and caliber of the international students, and to add another attractive factor: a unique geographic location by the sea, distinctive on a European scale. We believe that this combination of factors will further distinguish our school among the best in Europe

The first results of this new project are coming soon: a number of architectural projects were presented on the 4th of June. We invite you to come see the models, on exhibit at Nova until the end of this month (invitation attached). Your contribution is crucial to our decision!

In addition, I am pleased to inform you that Nova SBE has recently created a department of Corporate & Alumni Relations, seeking to create a true network between the Alumni and boost your relationship with the school. This newsletter, which will be published quarterly, is the first result of the action plan for this department. This team, led by Fernando Soares (BA 2008), is always available to support you, receive your feedback, and is permanently attentive to suggestions for new challenges. Please feel free to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

Best Regards,

José Ferreira Machado

Interview to Pedro Santa Clara

by Nova SBE.

Nova SBE Pedro Santa Clara 


Thinking about a campus is a unique opportunity in the life of an academic, which allows us to rethink how we teach in the future

Professor Pedro Santa Clara, responsible of the project Nova 2020


The Nova School of Business and Economics (Nova SBE) has already seen the different architectural proposals created by five studios regarding the new campus of the college, along the coast in Carcavelos, which will host a population of about 3300 people, including students, teachers, and employees.
Professor Pedro Santa Clara spoke about this strategic investment that allows Nova SBE to combine academic excellence with a potential for a "Californian" lifestyle. The goals are ambitious. The Nova SBE hopes to start the 2016/2017 academic year already in Carcavelos, and take its palce among the top 10 schools in Europe within a decade.

How did the idea of a new campus for Nova School of Business and Economics arise, and when did the planning begin?
The Nova School of Business and Economics has grown and changed a lot, especially in the last five years, during which time the demand from students has been growing over 30% per year. To give you an idea, this year, from the pre-experience masters, we received about 1,200 applications when we have only 300 vacancies. This discrepancy forces us to ration [ourselves and our resources] rigorously.
We are confident that we could double the size of the masters program, without any loss of quality, if we had space. At this time, the College in Campolide does not have room for everything we do. We are already using the school 24 hours a day, 7 days a week and we have reached the limit.

It’s primarily a matter of space then?
Yes, but not only. More than a need for physical space, the idea of a new campus is a major strategic investment that the school decided to make two years ago and which derives from the fact that we recognize that we have a once-in-a-generation opportunity. One possibility is offered by the Bologna Treaty.
If we think of our school as a marketing problem, we are dealing with a product with two characteristics. The first is the academic quality that is reflected in the rankings and in the placement of our students, which has progressed greatly. The second - also very important for the students - is the lifestyle they can have in the two years they spend studying outside their home country. For our "customers", who are 22 to 25 years old and mostly from the rest of Europe, Lisbon is a very attractive destination.
This "Californian-like" lifestyle is a plus for us when competing in Europe. I am very sensitive to this. I was a professor at the University of California in Los Angeles for over 10 years, and, in the United States, UCLA competes with other schools to attract students and teachers, taking advantage of the California lifestyle it offers. The same thing will happen in Europe. There will be schools in London, Paris or Berlin playing the card of being located in large cities, with a huge cultural life.
Our competitive advantage is the proximity to the beach, the outdoors, sports, healthy living, beyond having a people who are friendly and communicative, interesting history and culture, very good food, being a very safe country, etc. But, if we are to take advantage of these benefits and compete with the best in the rest of Europe, we need a new campus.
We believe we have five to ten years to reach the top 10 in Europe. We believe that in one decade the hierarchy of European schools will be completely constructed and that when it happens, it will be forever.

Foto novo campus
What else are you seeking in this new campus?
This is an extraordinary opportunity. Thinking about a “dream campus” is a unique opportunity in the life of an academic, and it allows rethinking how we want to teach in the future.
Throughout this process, there have been some very interesting issues. But for me, the greatest revelation is that teaching, itself, will be very different in the future from what it has been in past centuries. Today technology allows us to access online courses, in video, offered by the best universities in the world, anywhere and whenever we want. These videos are getting better and we believe that, in large measure, are better than teaching in an amphitheater with 300 people.
We believe that the role that universities must have begins with the interaction between teachers and students, and the campus has to be a space that promotes this interaction in the best way possible. For this reason, for example, we designed a campus that will not have any large amphitheater. We will have only 80 places in the amphitheaters and smaller rooms with 40 places, in order to ensure that we will never give in to the temptation to go back to putting 300 students in an auditorium in front of a teacher.
In addition, we want a campus that takes full advantage of the location, as I mentioned. We wish thata German or Italian student who is thinking about where to study will not hesitate to choose Nova SBE.

The architectural designs of the new campus of Nova SBE are ready and will be on display during the month of June, at Nova. How many are there? Who made them? And what are the main differences between them?
We have five architectural designs that were invited from five architectural offices of excellence: Frederico Valsassina, Nuno Leonidas, OpenBook, Juan Trias de Bes, and Vitor Carvalho Araújo.
Regarding the quality of the projects, we have a stunning response. I confess that I already had a look at them! We invite the entire community of Nova SBE - and especially our alumni - to visit the exhibition and give us your feedback… so help us choose the best proposal.

When are you planning to start the construction?
We think that it will be possible to begin next summer, and it should take about two years. We have an ambitious goal, as we would like to start the 2016/2017 academic year in the new campus, which means that Nova SBE would open its doors in Carcavelos in September 2016.

How can the alumni use this campus?
Part of our strategic focus is going to be on the former students. Many former students are now actively involved in the school, at all levels, but we want to see that number grow significantly in the future.
With the new campus we will be better placed to invite alumni to become involved with school initiatives. We will obviously have rooms available for the alumni community, as well as a training center that will address their needs specifically. Finally, we have lockers where former students who enjoy surfing can keep their board!

Alumni Profiles: Pedro Pereira da Silva

by Nova SBE.

Pedro pereira silva 1 s

Profile of:
Pedro Pereira da Silva
Chief Operations Officer at Jerónimo Martins Group & Country Manager at Jerónimo Martins Poland and Portugal
BA, Nova SBE 1989

Rui Santos 
BA, Nova SBE 1989


I have known Pedro Pereira da Silva for 25 years now and I have followed his personal and professional life since then. I have no hesitation in saying that the work developed by the “Grupo Jerónimo Martins” in Poland, in particular the chain Biedronka stores since early 2000 when Pedro came to Poland, is his main professional pride (personal aspects, the wife and four sons are at the top of his greatest joys, achievements, and its priorities).

The position of leadership highlighted by Biedronka in the Polish market was achieved through the benefit of a considerable investment by a dedicated and enthusiastic shareholder, and also through a great deal of collaborative effort on the part of Portuguese and Polish workers. Above all, it was achieved through an eagerness to excel. Pedro’s leadership style made the difference in this undertaking. From what was shared in the early years as CEO, Biedronka went through very difficult times, Pedro took over the primary responsibility of facing the problems, to put the company and its employees into the foreground, and never give up or let anyone else give up. All of this reveals his true commitment to the country and to the Polish people. Biedronka is currently the store preferred by nearly half of the population of Poland to make their everyday purchases, and 98% of the Polish have a strong brand awareness of the company.

I believe that Pedro Pereira da Silva understands his primary role as being someone who should develop, inspire, and mobilize talented people toward self-achievement and self-fulfillment. Nothing gives him as much pleasure as leading teams, identifying talent, and developing it.

I see Peter as a strategist with a strong commercial intuition, and clearly he was born as a negotiator. In recent years he has been involved in choosing the new location for the entry of Jerónimo Martins, which forced him to cross oceans, continents and time zones at a frenetic pace that he enjoys as he searches for new opportunity. Colombia was the destination selected, making Pedro a top manager, designing a new golden triangle: Warsaw-Lisbon-Bogota.

Pedro Pereira da Silva strongly emphasizes training and the idea of sharpening leadership skills in business. In his opinion, leadership is based on trust and mutual respect. He believes that the modern world needs leaders who are not only competent and aware, but also have a clear vision of goals and the strategies to achieve them, as well as a firm conviction and determination to pursue those goals, with means that go beyond charisma and passion. He has mentioned on several occasions that "Leadership is not just about modern explanations, teaching, setting goals and expectations, it’s achieving them. It’s also about the development of ideas and thoughts, aspirations, and reaching people's personal goals, in order to achieve the objectives envisioned. A good and effective leader encourages his team to take risks, but also to take responsibility that comes with leadership. […] employees should be proud of their daily contribution to the development of business, and that they should work in order to make tomorrow better than yesterday".

When I look back, I believe that the teachings and the culture of Nova SBE have had their influence in strengthening the capacity for analysis, cultivating curiosity and the spirit of challenging conventions, and having the courage to explore the new and unknown, qualities that Pedro obviously has. Relaxed and informal, he crosses his passion for rigor with willingness and a knack for discipline, celebrating both small and large victories.

Despite the pressure of schedules and timetables, Pedro has never abandoned his link to "our" Nova, activating alumni networks when he is in Lisbon and participating as Guest Speaker in our graduate-level programs targeting Internationalization, and of special note is his commitment to the recently introduced mentoring project. From my conversations with him, I think if I had to give advice to young people I would tell them, "Try to make a difference in everything and not be afraid of internationalization, if your future lies in that direction. Trust in your talent and in your skills and be humble. The rest is work and passion. Never give up on being happy."

Pedro joined Jeronimo Martins Group in 1990, starting as a management trainee. He has had a career of great diversity in demanding operations, commercial management, having been with Pingo Doce, Feira Nova, Lidosol, and JG Camacho (Madeira), and Biedronka. For almost four years, Grupo Jeronimo Martins has entrusted him with defining strategy and supervising the Group's operations in various locations, with particular focus as Country Manager in Poland and Portugal.

At the age of 45, Pedro is an international manager recognized for his ability and merit, with a professional career that speaks for itself. Constant learning and leadership by example are true inspirations we can take from our colleague and his unstoppable energy.  

pedro pereira silva 2 sPedro Pereira da Silva

Advisor to the Portuguese government for internationalization of the Portuguese economy, Pedro has been awarded the Medal of Merit for his accomplishments by the President of the Republic of Portugal. In the Business world he is widely known as a co-creator of the success of Jeronimo Martins’ Biedronka retail chain in Poland. After 18 years in the market, Biedronka has become the largest retail chain in Poland, one of the most widespread retail brands in the world, often referred to as ‘a discount with a soul’ and an internationally acknowledged example of success in retailing. Biedronka’s popularity is reflected in the fact that it is visited by more than a billion customers each year.

Pedro tied his professional career to the Jeronimo Martins Group. Graduating from Nova SBE enabled him to join the JM Group Management Trainee program in 1990. He later joined the Pingo Doce Supermarkets, with a number of positions in the Purchasing Department. In 1997 he was promoted to the position of Feira Nova Hypermarket Director in Lisbon. In 1998 he was promoted to CEO of the Madeira JM Business Unit, comprising Pingo Doce supermarkets and Recheio Cash&Carry, and was responsible for all operational management of the two companies. By April 2000, he became CEO of Biedronka Chain of Jeronimo Martins Poland. Pedro Pereira da Silva was promoted to COO of Jeronimo Martins Group in April 2010 and is a member of the JM Group Managing Committee, in the position of Country Manager of JM Group in Poland, and also for Portugal from 2013 on.
He was also one of the founders of the Polish–Portuguese Chamber of Commerce, in March 2008 and has been its President until the present day, strengthening Polish-Portuguese business relations and remaining one of the
most active "ambassadors" of Polish-Portuguese business.