VCW Lab @ Nova SBE

Key Papers 

• Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe (2024). From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketing Management, 118, 175-188. 
• Lages, Luis Filipe; Catarino, Nuno; Gomes, Emanuel; Toh, Peter; Reis‑Marques, Carlos; Mohr, Mario; et al. (2023), “Solutions for the Commercialization Challenges of Horizon Europe and Earth Observation Consortia: Co‑creation, Innovation, Decision‑Making, Tech‑Transfer, and Sustainability Actions”, Electronic Commerce Research, 23, 1621–1663. 
• Lages, Luís Filipe; Ricard, Antonin; Hemonnet‐Goujot, Aurélie; Guerin, Anne‐Marie (2020), “Frameworks for Innovation, Collaboration, and Change: Value Creation Wheel, Design Thinking, Creative Problem‐Solving, and Lean“, Strategic Change, 29(2), 195-213. 
• Lages, Luis Filipe (2016), “VCW—Value Creation Wheel: Innovation, Technology, Business, and Society“, Journal of Business Research, 69(11): pp. 4849-4855. 

Key Book Chapters and Case-studies 

• Lages, Luis Filipe; Fonseca, Vânia; Paulino, Miguel (2018), “The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth“, In: Leonidou L., Katsikeas C., Samiee S., Aykol B. (eds) Advances in Global Marketing. Springer, Cham.: pp 253-279. 
• Fonseca, Vânia; Lages, Luis Filipe; Kim, Philip H. (2018), “Deimos: Expanding to a New Market Using the Value Creation Wheel“, Case BAB370-PDF-ENG, Harvard Business Publishing. 
• Reis-Marques, Carlos; Lages, Luis Filipe; Caminati, V.V. (2019), “VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy“, In: Basil D., Diaz-Meneses G., Basil M. (eds). Social Marketing in Action. Springer Texts in Business and Economics. Springer, Cham. pp 141-162. 

PhD Theses 

• Jahanmir, Sara (2016), Three essays on entrepreneurship and innovation: the role of late adopters (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Costa, Cláudia (2014), Three essays on innovation: The moderating roles of reputation for innovation, CSR principles, and managerial perceptions of environmental turbulence (Nova SBE; Advisor: Professor Luis Filipe Lages). 

Master’s Theses 

• Borde, Sebastian Max (2022) Application of the Value Creation Wheel to increase the impact of earth observation on urban planning - VCW 1: Identifying the most attractive geographical market for the urban heat island monitoring solution by Latitudo 40 (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Blanc, Mathilde Aurélie (2022) Application of the Value Creation Wheel to increase the impact of earth observation on urban planning - VCW 2: Identifying the most attractive geographical market for the building health monitoring solution by Latitudo 40 (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Lütge, Tim Julius Henry Patrick (2022) Application of the Value Creation Wheel to increase the impact of earth observation on urban planning - VCW 3: Identifying the most attractive geographical market for the impervious surface monitoring solution by DHI GRAS (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Stangner, Patricia; Bravo, Diogo; Gomes, Sara; Soares, Sara (2018) The Value Creation Wheel – A meta-framework to create value for Avantgarde, Deimos Engenharia, NextGEOSS, and Pangaea (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Bernardo, Bruno; Simões, Ana Maria Egas; Pontes, Joana Rita Macedo; Pires, Samuel da Rosa (2018) Value Creation Wheel applied to Acredita Portugal, Dreamshaper, and Liga Portuguesa de Futebol Profissional (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Vix Caminati, Valentine (2017) The Value Creation Wheel as a supporting tool for social impact and social entrepreneurship in a developing country: How to stimulate vocational development in young women? (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Sobiech, Viktoria Regina (2017) The effect of open innovation activities during unstable economic conditions on subsequent product innovation performance: An analysis of German SMEs (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Bebber, Stephanie Van (2017) How does a company’s existing knowledge base result in radical innovation? An empirical study of Dutch companies in the life sciences and health industry (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Teixeira, André Silva Santos (2017) How to attract volunteers to Refood's central structure in Lisbon? (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Imbarus, Patricia Roxana (2016) Surf Portugal - Redefining the business strategy using the Value Creation Wheel framework (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Cordeiro, Gonçalo Levy (2016) Surf Portugal - Redefining the business strategy (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Fonseca, Vânia Figueiras (2016) The global radar applied to the precision farming sector: The case of Deimos Engenharia (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Oertzen, Anna-Sophie (2016) The antecedents of post-initial adoption behavior in a S-D logic context: Leveraging the power of the viral metaphor to advance service innovation adoption (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Durante, Giacomo (2016) The BeGlocal framework applied to B2C e-commerce (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Felizardo, Márcio André Ferreira (2016) The value creation radar applied to the space engineering sector: The case of Deimos Engenharia (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Mendonça, Ana Catarina Duarte de; Malheiro, Ana Filipa Caldeira Farinha; Paulino, Miguel de Sousa Martins (2016) Value Creation Wheel applied to Jerónimo Martins Distribuição de Produtos de Consumo and Whymob (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Gomes, Joana Canada (2016) Mastercard consumer engagement marketing plan (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Rameckers, Matthijs Emile Stephan (2014) The future of services: Uncovering latent needs through trend analysis (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Silva, Gustavo Sande e Castro Abreu e (2014) Positive solutions to find a job: Cultural mismatches between companies and employees (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Veloso, Luís Miguel Ferreira Pinto (2014) Being ahead of its time: The consumer resistance phenomenon - A comparative case study research (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Alexandre, Diogo Afonso (2014) How to increase profitability of the golf industry in Lisbon? (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Pohlmann, Philipp Adrian (2014) Managing innovation complexity: About the co-existence of innovation types (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Schriewer, Armin (2014) A matter of time: Phases of customer co-creation community participation and their impact on customer behavior (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Stäger, Niko (2014) Use of the lean model at Pro Sky: Single case study on how lean startup model can be used to implement a new service at Pro Sky (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Gobert, Géraldine (2013) Mohammad Yunus and microfinance: The creation of a GloCal marketspace (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Costa, André Moreira Gomes da (2013) Renova black toilet paper: The creation of a GloCal market space (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Kohl, Martina (2013) Social networks as GloCal products: The case of Facebook (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Palmares, Francisco Serôdio Gomes (2013) José Mourinho, the special one – a GloCal phenomenon (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Yanan, He (2013) Coke: Building on happiness to support “Positive Solutions” (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Alves, Ferrão Antunes (2024), “From Tradition Power to Electric Innovation: A Comprehensive Analysis of the Strategic Shift from Internal Combustion to Electric Mobility in the Automotive Manufacturing Sector”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Balula, J. P. Martins (2024), “The Impact of a Sustainable Transition Strategy in the Automotive Industry: Analysis of Value Drive Motors Path and a Personal Reflection on a Business Simulation”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Baumann, G. A. Momrak (2024), “Driving Innovation at Emotion: A Strategic Journey Toward Electrification and Insights on Team Dynamics”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Branco, M. Leonor Alegria (2024), “Combustion to Innovation: Nova's Strategic Path to Electrification and the Role of Team Dynamics in a Simulated Business Environment”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Cufaro, Vincenzo (2024), “Strategic Innovation and Collaborative Leadership: Navigating Vector Motors' Transition to Electric Vehicles”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Habib, Yaseen Anil Gois (2024), “Driving Change: Analysis and Reflection of Eco Motion's Journey to Sustainability and Electrification”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages). 
• Junior, M. Santos Da Silva (2024), “Driving Innovation: A Journey Through Eco Motion, a car company in a Business Simulator”, Nova SBE. (Nova SBE; Advisor: Professor Luis Filipe Lages).