Over the years, the VCW Lab @ Nova SBE has taken a proactive role in numerous organizations and European consortia projects. These projects have addressed key issues related to innovation, co-creation, commercialization, decision-making, marketing, technology transfer, dissemination, and sustainability. With the European Commission's increasing focus on 'go-to-market' and innovation actions, the VCW Lab @ Nova SBE has led consortium efforts to bring new products and services to market.