Hospitality & Customer Experience, in partnership with Westmont Hospitality Group 
Within this area of expertise, students can develop and manage customer-focused organizations, leading the development of new customer experience solutions and innovative new businesses based on the principles of hospitality.
Hospitality & Customer Experience students will have the opportunity to participate in classes, talks and seminars taught and presented by professors and international consultants in Hospitality & Customer Experience, by national and international leaders of the tourism and hospitality industry, as well as by executives with knowledge and practice in customer experience in organizations in sectors such as banking, healthcare, entertainment, technology, sports and retail.
This integrated and innovative approach, combining academic knowledge with a strong connection to the industry and practical experience, will give students a set of skills and necessary tools to pursue a career linked to innovation and customer experience in different sectors.
Do you want to know how to incorporate the hospitality and customer experience principles into business operations and how to create and develop new ideas and services to optimize the customer experience through an innovative program? See the mandatory courses for this area:
- Hospitality Trends
- Digital Transformation in Hospitality
- Hospitality & CX Innovation Fundamentals
- Service Excellence
Recommended Elective for Tourism & Hospitality Students:
- Hospitality Expansion & Internationalization
The area of expertise in Hospitality & Customer Experience also includes a complementary innovation program that will guide students on an entrepreneurial journey where they can develop creativity and their entrepreneurial skills, develop their own projects and even potentially start their own businesses.
The Westmont Institute of Tourism & Hospitality team will support the students in the development of their innovation projects through regular contact with relevant corporate partners.
This area is only available for students that submit their application on the Fall intake, and got accepted on it.
This area cannot be coupled with a Double Degree, CEMS MIM, exchange and/or other areas of expertise.
If you wish to know more please contact the Admissions Office and, when applying, do not forget to tick your interest in this area of expertise.
Sustainability
“Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (United Nations World Commission on Environment and Development, 1987).
To ensure global sustainability over time, the green transition focuses on responding to the challenges of climate change and environmental degradation but also to the need to work for an economic and societal transformation, integrating all three pillars of sustainable development – economic, social and environmental.
That is the goal of this Area of Expertise, which will be taught in partnership with Nova’s School of Science and Technology (FCT). This area of expertise is common to the Master’s programs in Management, Economics and Finance.
- Applied Social Entrepreneurship
- Circular Economy: Eliminate, Circulate and Regenerate
- Corporate Governance
- Corporate Social Responsibility
- Design Thinking for Social Innovation
- Diversity & Inclusion
- Energy and Climate change
- Finance and the transition to net zero
- Fundamentals on Environment and Sustainability
- Impact Investments
- Impact Makers
- Leading Social Enterprises with impact in International Development
- Performance and Progress
- Responsibility and Ethics of Business
- Social Marketing
- Sustainability Evaluation of Policies, Plans and Projects
- Sustainable International Business
- Sustainable Operations
- System Change
Accounting and auditing
Would you like to work in Management Accounting and Control, Auditing and Corporate Taxation areas? Take a look at these courses:
- Applied Corporate Finance
- Auditing
- Financial Statement Analysis
- Strategic Costing
- Strategic Planning and Control
Business and data analytics
Data is shaping the digital future. For today's business executive is crucial to understand and interpret data to find better business solutions. A strong background in mathematics and applied statistics is required so that students will be able to analyze large data sets and translate them to support grounded strategic decisions.
- AI Impact on Business
- Algorithmic governance
- Blockchain fundamentals
- Computational Thinking and Data Science (includes Applied Statistics)
- Cracking the Sales Code
- Data Analytics for Finance
- Data Curation
- Data Visualization
- Introduction to Programming
- Machine Learning
- Marketing Analytics
- Network Analytics
- Web 3 a new frontier in business and finance
Digital Business
Digital is a core strategic tool. You will get your mind (and hands) in different areas in which managers can leverage from technology to improve sales, performance, and productivity in core areas.
- Big Data Analysis
- Cracking the Sales Code
- Digital Marketing
- Digital Strategy and Transformation
- E-Commerce and Metaverse
- Innovation and Value Creation Wheel
- Introduction to Programming
- Open Innovation
- Technology Strategy
Financial management
Financial resources, cost efficiency and effectiveness, are management subjects that make you work better and harder. Check the following courses for a career in Corporate Finance.
- Applied Corporate Finance
- Auditing
- Banking
- Corporate Governance
- Entrepreneurial Finance & Venture Capital
- Financial Statement Analysis
- Futures and Options
- Investments
- Mergers, Acquisitions, Restructuring
- Private EquityInnovation and entrepreneurship
Do you want to be the next Richard Branson or Elon Musk? These courses will help you start your career as an entrepreneur. Test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international marketplaces.
- Applied Entrepreneurship
- Applied Social Entrepreneurship
- Business Model Innovation
- Design Thinking for Social Innovation
- Digital Strategy and Transformation
- Entrepreneurial Finance & Venture Capital
- Entrepreneurial Strategy
- Entrepreneurship
- Innovation and Value Creation Wheel
- Innovation Management
- Open Innovation
- Product Design and Development
- Science-Based Entrepreneurship and Innovation
- Venture Simulation
Marketing
If you like to communicate, launch and improve products and services, deliver superior customer value, the Marketing expertise area may be the right one for you. Take a look at the following courses:
- Advanced Branding and Brand Development
- Applied Qualitative Studies
- Applied Quantitave Studies
- Asian Brands
- Big Data Analysis
- Brand Management
- Brand Management for Hospitality
- Brands and Marketing in Asia’s Emerging Markets
- Consumer and Managerial Decision Making
- Consumer Behavior
- Cracking the Sales Code
- Cross-Cultural Issues for Marketing
- Customer Relationship Management
- Digital Marketing
- Digital Strategy and Transformation
- E-Commerce and Metaverse
- Innovation and Value Creation Wheel
- Integrated Marketing Communications
- International Marketing Strategy
- Luxury and Fashion Marketing
- Marketing Analytics
- Principles of Shopper Marketing
- Product Design and Development
- Sales & Retailing
- Social Marketing
- Social Media Marketing
- Special Course: L'Oreal Brandstorm Competition
- Tourism Marketing
Operations management
Can you develop and implement techniques to improve business processes and production? With these courses, you will. Tackles such issues as business process re-engineering, quality management, improving customer service, inventory systems, managing manufacturing, supply chain management, and project management.
- Hospitality Operations Management
- Innovation and Value Creation Wheel
- Modeling Business decisions for Operations
- Operations Management
- Operations Strategy
- Project Management
- Quality Management
- Sustainable Operations
- Technology Strategy
Sports Management
The Sports Management Area of Expertise aims at providing students with the theoretical knowledge, skills, network and personal attributes to build a career in the sports industry. The students benefit from our in-house world renowned management expertise and of the our main partner, the Portuguese Football Association and many other leading international sport organisations institutions that provide internship opportunities.
- Applied Qualitative Studies
- Applied Sports Projects
- Big Data Analysis
- International Events Management
- Leadership and Change Management
- persuasion and Negotiation
- Sports Careers Seminar Series
Strategy and international business
Do you see the world as a big marketplace? This expertise area will help you understand customers and competitors, their strengths and weaknesses, the complex business and institutional environments, and the existing resource constraints, on an international scale.
- Asian Brands
- Brands and Marketing in Asia’s Emerging Markets
- Business Model Innovation
- Business Strategy and Practice
- Competition Policy
- Corporate Strategy and Transformation
- Digital Strategy and Transformation
- Doing Business in China
- Doing Business in Emerging Markets
- E-Commerce and Metaverse
- Family Business
- Geoeconomics and International Relations
- Innovation and Value Creation Wheel
- International Business
- International Events Management
- Mental Models for Strategy
- Modeling Business decisions for Operations
- Negotiation
- Persuasion and Negotiation
- Small Business Management
- Strategic errors in organizations
- Strategic Foresight and Scenario Planning
- Strategy Consulting
- Strategy Implementation
- Sustainable International Business
- Sustainable Operations
*Please take note of the following:
— Students can qualify for only one area of expertise, but it is not mandatory for students to choose one.
— Areas of expertise and respective courses might be subject to change from one academic year to the next.
— Some courses might not be offered every academic year.
— Students may attend elective courses from other Master’s programs, subject to availability.
— Please note that for the academic year of 2023/2024 this information may be subject to changes.