Workstreams
Workstreams allow students to deepen their knowledge and experience in specific areas and, simultaneously, take the core subjects of the master's program in management. They have a predetermined study plan and may be associated with a prearranged final Work Project. In the first two semesters, workstreams combine functional areas of knowledge such as strategy, marketing, finance, human resources, and statistics - allowing students to develop an integrated perspective of management across essential disciplines – with disciplines specifically related to the area of each workstream. The third semester is dedicated to the Work Project, developed by the students in each workstream under the supervision of an expert in the field.
The available workstreams are:
Hospitality & Customer Experience, in partnership with Westmont Hospitality Group
Hospitality & Customer Experience students will have the opportunity to participate in classes, talks and seminars taught and presented by professors and international consultants in Hospitality & Customer Experience, by national and international leaders of the tourism and hospitality industry, as well as by executives with knowledge and practice in customer experience in organizations in sectors such as banking, healthcare, entertainment, technology, sports and retail.
This integrated and innovative approach, combining academic knowledge with a strong connection to industry and practical experience, will give students a set of skills and necessary tools to pursue a career linked to innovation and customer experience in different sectors. This stream is offered for the Fall intake, and the application is submitted on the Master’s application form.
Integrated Marketing Communications
This workstream combines a set of subjects in which students develop their Marketing and Communication skills and apply them intensively in real projects. The workstream is given in cooperation with partner WPP, the largest creative transformation company in the world, which comprises agencies such as Gray Global Group, Ogilvy, Young & Rubicam, J. Walter Thompson, and Hill & Knowlton (among others).
Streams allow students to follow a fixed study plan that provides direct access to specific courses for the Stream, including Integrated Marketing Communications, Digital Marketing, Brand Management, and others, key to building competencies in the Marketing Communications and Marketing area.
The stream is associated with a prearranged final Work Project, in this case, a Marketing Lab, done in the third semester, a practical project done in partnership with companies. Examples of companies involved are Greenvolt, EMMA, Sogrape, CUF Saúde, EDP, and Santander. These projects sometimes involve a scouting trip to the market under study by the brand in the Marketing Lab, supported by the partner companies. Recent examples involve the UK, Belgium, and Hungary.
The stream also includes other activities such as WPP Stream talks, company visits, or special classes.
This stream is offered for the Fall intake, and the application is submitted on the Master’s application form.
Luxury Management
The Luxury Management Workstream is the first step to a successful career in the Luxury, Fashion or/and High Premium Sectors. It is directed to students who demonstrate a high motivation and interest for those sectors.
The fixed study plan combines courses (Luxury and Fashion Marketing; Brand Management) and seminars (Seminar in Luxury Management) in which students develop their skills in the Luxury/Premium/Fashion fields and apply them in real projects, with the acquisition of a solid knowledge in Management. Over the Program, students interact with executives and international experts in the fields of luxury and fashion (LVMH, Richemont, L'Oréal, Farfetch, Leading Luxury second hand Tech companies)
In the third Semester, students develop a Field Lab (Group Consulting Project) for prominent companies in the Luxury and the Fashion Sectors, such as L’Oreal Luxe, Chanel, Cartier (Richemont), Montblanc (Richemont), Boutique dos Relógios or Reflaunt (leading start up in Fashion circular economy).
Placement: Students from the Workstream in Luxury are now working for companies such as LVMH, Mytheresa and L’Oreal Luxe. Workstreams are only available to students who have started their studies and have been accepted to Fall Intake.
*Please take note of the following:
— Students who attend the workstreams cannot combine it with Double Degrees, CEMS, exchange and/or other specialization areas. Double Degrees can only be combined with the following Master’s: Master's in Economics, International Master's in Finance and International Master's in Management.
— Workstreams are only available to students who have started their studies and have been accepted to Fall Intake
— Some courses might not be offered every academic year.
— Please note that this information may be subject to changes.