Sustainability
“Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (United Nations World Commission on Environment and Development, 1987).
To ensure global sustainability over time, the green transition focuses on responding to the challenges of climate change and environmental degradation but also to the need to work for an economic and societal transformation, integrating all three pillars of sustainable development – economic, social and environmental.
That is the goal of this Area of Expertise, which will be taught in partnership with Nova’s School of Science and Technology (FCT). This area of expertise is common to the Master’s programs in Management, Economics and Finance.
- Fundamentals on Environment and Sustainability
- Energy and Climate Change
- Sustainability Evaluation of Policies, Plans and Projects
- Sustainability in Organizations
- Impact Investments
- Sustainable International Business
- Corporate Social Responsibility
- Performance and Progress
- Leading Social Enterprises with impact in International Development
- System Change
- Sustainable Operations
- Design Thinking for Social Innovation
- Circular Economy: Eliminate, Circulate and Regenerate
- Business Ethics
- Diversity and Inclusion
- Applied Social Entrepreneurship
- Performance And Progress
- Social Marketing
- Corporate Governance
Accounting and auditing
Would you like to work in Management Accounting and Control, Auditing and Corporate Taxation areas? Take a look at these courses:
- Applied Corporate Finance
- Auditing
- Financial Management
- Financial Statement Analysis
- International Taxation
- Management Control Systems
- Managerial Accounting
Business and data analytics
Data is shaping the digital future. For today's business executive is crucial to understand and interpret data to find better business solutions. A strong background in mathematics and applied statistics is required so that students will be able to analyze large data sets and translate them to support grounded strategic decisions.
- Computational Thinking and Data Science
- Data Curation
- Data Visualization
- Introduction to Programming
- Machine Learning
- Numerical Methods and MatLab
Digital Business
Digital is a core strategic tool. You will get your mind (and hands) in different areas in which managers can leverage from technology to improve sales, performance, and productivity in core areas.
- Big Data Analysis
- Digital Marketing
- Digital Strategy and Transformation
- E-Commerce
- Innovation and Value Creation Wheel
- Introduction to Programming
- Open Innovation
- Technology Strategy
Financial management
Financial resources, cost efficiency and effectiveness, are management subjects that make you work better and harder. Check the following courses for a career in Corporate Finance.
- Applied Corporate Finance
- Auditing
- Banking
- Entrepreneurial Finance & Venture Capital
- Financial Management
- Financial Statement Analysis
- Futures and Options
- Mergers, Acquisitions, Restructuring
- Private Equity
Hospitality & Customer Experience, in partnership with Westmont Hospitality Group 
Within this area of expertise, students can develop and manage customer-focused organizations, leading the development of new customer experience solutions and innovative new businesses based on the principles of hospitality.
Hospitality & Customer Experience students will have the opportunity to participate in classes, talks and seminars taught and presented by professors and international consultants in Hospitality & Customer Experience, by national and international leaders of the tourism and hospitality industry, as well as by executives with knowledge and practice in customer experience in organizations in sectors such as banking, healthcare, entertainment, technology, sports and retail.
This integrated and innovative approach, combining academic knowledge with a strong connection to the industry and practical experience, will give students a set of skills and necessary tools to pursue a career linked to innovation and customer experience in different sectors.
Do you want to know how to incorporate the hospitality and customer experience principles into business operations and how to create and develop new ideas and services to optimize the customer experience through an innovative program? See the mandatory courses:
- Introduction to Hospitality & Tourism Industry
- Digital Transformation in Hospitality
- Hospitality Operations Management
- Hospitality & CX Innovation Fundamentals
- Service Excellence
- Revenue Management
- Hospitality Expansion & Internationalization
- Applied Hospitality & CX Innovation
The area of expertise in Hospitality & Customer Experience also includes a complementary innovation program that will guide students on an entrepreneurial journey where they can develop creativity and their entrepreneurial skills, develop their own projects and even potentially start their own businesses.
The Westmont Institute of Tourism & Hospitality team will support the students in the development of their innovation projects through regular contact with relevant corporate partners.
This area is only available for students that submit their application on the Fall intake, and got accepted on it.
This area cannot be coupled with a Double Degree, CEMS MIM, exchange and/or other areas of expertise.
If you wish to know more please contact the Admissions Office and, when applying, do not forget to tick your interest in this area of expertise.
Innovation and entrepreneurship
Do you want to be the next Richard Branson or Elon Musk? These courses will help you start your career as an entrepreneur. Test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international marketplaces.
- Applied Entrepreneurship
- Applied Social Entrepreneurship
- Business Model Innovation
- Digital Strategy and Transformation
- Entrepreneurial Finance & Venture Capital
- Entrepreneurship
- Innovation and Value Creation Wheel
- Innovation Management
- Open Innovation
- Product Design and Development
- Science-Based Entrepreneurship and Innovation
- Venture Simulation
Marketing
If you like to communicate, launch and improve products and services, deliver superior customer value, the Marketing expertise area may be the right one for you. Take a look at the following courses:
- Advanced Branding and Brand Development
- Brand Management
- Brand Management for Hospitality
- Brands and Marketing in Asia's Emerging Markets
- Consumer and Managerial Decision Making
- Consumer Behavior
- Cross-Cultural Issues for Marketing
- Customer Relationship Management
- Digital Marketing
- Digital Strategy and Transformation
- E-Commerce
- Innovation and Value Creation Wheel
- Integrated Marketing Communications
- International Marketing Strategy
- Luxury and Fashion Marketing
- Marketing Analytics
- Methods for Applied Business Problems
- Product Design and Development
- Sales & Retailing
- Social Media Marketing
- Special Project L'Oreal Brandstorm
- Tourism Marketing
- WPP Master Class
Operations management
Can you develop and implement techniques to improve business processes and production? With these courses, you will. Tackles such issues as business process re-engineering, quality management, improving customer service, inventory systems, managing manufacturing, supply chain management, and project management.
- Global Supply Chain Management
- Hospitality Operations
- Innovation and Value Creation Wheel
- Modeling Business Decisions for Operations
- Operations Management
- Operations Strategy
- Project Management
- Quality Management
- Service Management
- Technology Strategy
Sports Management
The Sports Management Area of Expertise aims at providing students with the theoretical knowledge, skills, network and personal attributes to build a career in the sports industry. The students benefit from our in-house world renowned management expertise and of the our main partner, the Portuguese Football Association and many other leading international sport organisations institutions that provide internship opportunities.
- Applied Sports Projects
- Sports Career Seminar Series
- Applied Quantitative Studies
- Applied Qualitative Studies
- Big Data Analysis
- International Events Management
Strategy and international business
Do you see the world as a big marketplace? This expertise area will help you understand customers and competitors, their strengths and weaknesses, the complex business and institutional environments, and the existing resource constraints, on an international scale.
- Brands and Marketing in Asia's Emerging Markets
- Business Model Innovation
- Business Strategy and Practice
- Competition Policy
- Corporate Strategy and Transformation
- Digital Strategy and Transformation
- Doing Business in China
- Doing Business in Emerging Markets
- E-Commerce
- Family Business
- Geoeconomics and International Relations
- Global Supply Chain Management
- Innovation and Value Creation Wheel
- International Business
- International Events Management
- Negotiation
- Persuasion and Negotiation
- Small Business Management
- Strategic Foresight and Scenario Planning
- Strategy Consulting
- Strategy Implementation
- Sustainable International Business
- Technology Strategy
*Please take note of the following:
— Students can qualify for only one area of expertise, but it is not mandatory for students to choose one.
— Areas of expertise and respective courses might be subject to change from one academic year to the next.
— Some courses might not be offered every academic year.
— Students may attend elective courses from other Master’s programs, subject to availability.
— Please note that for the academic year of 2023/2024 this information may be subject to changes.