Programs

Master's in Management

The Program

Master’s in Management

The Nova SBE Master’s in Management and the International Master’s in Management are designed for students from any graduate background wishing to gain a management education. That is why we have core courses, areas of expertise, electives, and professional development modules, where you can choose specific subjects that best suit your academic and professional goals. It's a customizable learning experience, so you can align your education and professional skills to excel in what you are good at.

In Nova SBE we make sure you have the right balance between theory and practice. We nurture your human and professional skills for you to embrace your inner potential and leave your mark in the business world. We want you to differentiate yourself from the crowd with a hands-on approach and a real-world business perspectives, with a keen sense of both contemporary and foundational issues, such as product innovation, entrepreneurship, globalization, sustainability and digital business.

Note: Please refer to the "How to Apply" section in order to learn more about your eligibility for this program.

Applications Fall Intake 2022/23

Applications for the Fall intake 2022/2023 are open until 23 May 2022.

Are you ready for this unique learning experience?

For more information, please contact us by emailing leadyourfuture@novasbe.pt or calling +351 213 801 699.

Week 1 

  • Discovery Week


1st Semester (30 ECTS)

  • Mandatory Courses
  • Electives
  • Professional Development Modules
  • Study Trips
  • Career Development Program - Mastering Your Career
  • Mentoring Program
  • Regular Seminars, Networking Events, Business Forum, Conferences
     

2nd Semester (30 ECTS)

  • Mandatory Courses
  • Electives
  • Professional Development Modules
  • Study Trips
  • Regular Seminars, Networking Events, Business Forum, Conferences


3rd Semester (30 ECTS)

  • Work Project
  • Regular Seminars, Networking Events, Business Forum, Conferences

     

In addition to the regular program, international programs such as the CEMS MIM, Double Degrees, and Exchange may require an additional semester.

* Please note that for the academic year of 2021/2022 this information may be subject to changes.

  • Finance
  • Human Resources
  • Marketing
  • ​Statistics
  • Strategy

* Please note that for the academic year of 2021/2022 this information may be subject to changes.

Accounting and auditing

Would you like to work in Management Accounting and Control, Auditing and Corporate Taxation areas? Take a look at these courses:

  • Applied Corporate Finance
  • Auditing
  • Financial Management
  • Financial Statement Analysis
  • International Taxation
  • Management Control Systems
  • Managerial Accounting
Business and data analytics 

Data is shaping the digital future. For today's business executive is crucial to understand and interpret data to find better business solutions. A strong background in mathematics and applied statistics is required so that students will be able to analyze large data sets and translate them to support grounded strategic decisions.

  • Computational Thinking and Data Science
  • Data Curation 
  • Data Visualization
  • Introduction to Programming
  • Machine Learning   
  • Numerical Methods and MatLab

 

Digital Business 

Digital is a core strategic tool. You will get your mind (and hands) in different areas in which managers can leverage from technology to improve sales, performance, and productivity in core areas.

  • Big Data Analysis
  • Digital Marketing
  • Digital Strategy and Transformation
  • E-Commerce
  • Innovation and Value Creation Wheel
  • Introduction to Programming
  • Open Innovation
  • Technology Strategy

 

Financial management

Financial resources, cost efficiency and effectiveness, are management subjects that make you work better and harder. Check the following courses for a career in Corporate Finance.

  • Applied Corporate Finance
  • Auditing
  • Banking
  • Entrepreneurial Finance & Venture Capital
  • Financial Management
  • Financial Statement Analysis
  • Futures and Options
  • Mergers, Acquisitions, Restructuring
  • Private Equity
 
Hospitality & Customer Experience, in partnership with Westmont Hospitality Group 

Within this area of expertise, students can develop and manage customer-focused organizations, leading the development of new customer experience solutions and innovative new businesses based on the principles of hospitality.

Hospitality & Customer Experience students will have the opportunity to participate in classes, talks and seminars taught and presented by professors and international consultants in Hospitality & Customer Experience, by national and international leaders of the tourism and hospitality industry, as well as by executives with knowledge and practice in customer experience in organizations in sectors such as banking, healthcare, entertainment, technology, sports and retail.

This integrated and innovative approach, combining academic knowledge with a strong connection to the industry and practical experience, will give students a set of skills and necessary tools to pursue a career linked to innovation and customer experience in different sectors.

Do you want to know how to incorporate the hospitality and customer experience principles into business operations and how to create and develop new ideas and services to optimize the customer experience through an innovative program? See the mandatory courses:

  • Introduction to Hospitality & Tourism Industry
  • Digital Transformation in Hospitality
  • Hospitality Operations Management
  • Hospitality & CX Innovation Fundamentals
  • Service Excellence
  • Revenue Management
  • Hospitality Expansion & Internationalization
  • Applied Hospitality & CX Innovation

The area of expertise in Hospitality & Customer Experience also includes a complementary innovation program that will guide students on an entrepreneurial journey where they can develop creativity and their entrepreneurial skills, develop their own projects and even potentially start their own businesses.

The Westmont Institute of Tourism & Hospitality team will support the students in the development of their innovation projects through regular contact with relevant corporate partners. 

This area is only available for students that submit their application on the Fall intake, and got accepted on it.

This area cannot be coupled with a Double Degree, CEMS MIM, exchange and/or other areas of expertise.

If you wish to know more please contact the Student Recruitment & Admissions Office and, when applying, do not forget to tick your interest in this area of expertise.
 

Innovation and entrepreneurship 

Do you want to be the next Richard Branson or Elon Musk? These courses will help you start your career as an entrepreneur. Test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international marketplaces.

  • Applied Entrepreneurship
  • Applied Social Entrepreneurship
  • Business Model Innovation
  • Digital Strategy and Transformation
  • Entrepreneurial Finance & Venture Capital
  • Entrepreneurship
  • Innovation and Value Creation Wheel
  • Innovation Management
  • Open Innovation
  • Product Design and Development
  • Science-Based Entrepreneurship and Innovation
  • Venture Simulation

 

Marketing 

If you like to communicate, launch and improve products and services, deliver superior customer value, the Marketing expertise area may be the right one for you. Take a look at the following courses:

  • Advanced Branding and Brand Development
  • Brand Management
  • Brand Management for Hospitality
  • Brands and Marketing in Asia's Emerging Markets
  • Consumer and Managerial Decision Making
  • Consumer Behavior
  • Cross-Cultural Issues for Marketing
  • Customer Relationship Management
  • Digital Marketing
  • Digital Strategy and Transformation
  • E-Commerce
  • Innovation and Value Creation Wheel
  • Integrated Marketing Communications
  • International Marketing Strategy
  • Luxury and Fashion Marketing
  • Marketing Analytics
  • Methods for Applied Business Problems
  • Product Design and Development
  • Sales & Retailing
  • Social Media Marketing
  • Special Project L'Oreal Brandstorm
  • Tourism Marketing
  • WPP Master Class

 

Operations management 

Can you develop and implement techniques to improve business processes and production? With these courses, you will. Tackles such issues as business process re-engineering, quality management, improving customer service, inventory systems, managing manufacturing, supply chain management, and project management.

  • Global Supply Chain Management
  • Hospitality Operations
  • Innovation and Value Creation Wheel
  • Modeling Business Decisions for Operations 
  • Operations Management
  • Operations Strategy
  • Project Management
  • Quality Management
  • Service Management
  • Technology Strategy

 

Strategy and international business 

Do you see the world as a big marketplace? This expertise area will help you understand customers and competitors, their strengths and weaknesses, the complex business and institutional environments, and the existing resource constraints, on an international scale.

  • Brands and Marketing in Asia's Emerging Markets
  • Business Model Innovation
  • Business Strategy and Practice
  • Competition Policy
  • Corporate Strategy and Transformation
  • Digital Strategy and Transformation
  • Doing Business in China
  • Doing Business in Emerging Markets
  • E-Commerce
  • Family Business
  • Geoeconomics and International Relations
  • Global Supply Chain Management
  • Innovation and Value Creation Wheel
  • International Business
  • International Events Management
  • Negotiation
  • Persuasion and Negotiation
  • Small Business Management
  • Strategic Foresight and Scenario Planning
  • Strategy Consulting
  • Strategy Implementation
  • Sustainable International Business
  • Technology Strategy

 

*Please take note of the following:
— Students can qualify for only one area of expertise, but it is not mandatory for students to choose one. 
— Areas of expertise and respective courses might be subject to change from one academic year to the next. 
— Some courses might not be offered every academic year. 
— Students may attend elective courses from other Master’s programs, subject to availability.
— Please note that for the academic year of 2021/2022 this information may be subject to changes.

Streams in some areas of expertise

Streams in Entrepreneurship, Integrated Marketing Communications, Luxury Management and Strategy.

The Streams allow students to deepen their knowledge and experience in a particular area while taking the core courses of the Master’s in Management curriculum. In the first two semesters, the Streams combine functional areas of knowledge, such as strategy, marketing, finance, HR and statistics, allowing students to develop an integrated perspective of Management, with essential Courses for the Stream’s area. The third semester is dedicated to the FIELD LAB Work Project that students develop in the field of the Stream with a supervisor expert in the area. This project is called a FIELD LAB and students work in groups to study a company/sector, with full time dedication to the project. Streams also may involve additional curriculum components such as special classes, seminars, and activities exploring current issues and new trends in the Stream’s field.

The Stream in Integrated Marketing Communications

The Stream in Integrated Marketing Communications is a unique offering in the Marketing Field. It combines a set of courses where students develop their capabilities in Marketing Communications and then apply them intensively to real-world projects. It is delivered in cooperation with our Corporate Partner WPP, the largest creative transformation company group in the world comprised of Grey Global Group, Ogilvy, Young & Rubicam, J. Walter Thompson, and Hill & Knowlton (among others).

The Stream entails a sequence of cohesive blocks - Marketing Master Courses, Masterclasses taught by the Senior Management Team from WPP Companies, and Field Labs involving projects from several different companies (recent examples include FOX Networks Group, Sumol + Compal and EDP). Stream students have automatic and priority access to Marketing Field Labs. 

This Stream prepares students for positions in the Marketing Field both in-Agency and Client-side (manufacturing, service provider, or retailer).
 

The Stream in Luxury Management
Directed by Professor Catherine da Silveira, the Stream in Luxury Management trains students in the Luxury, Fashion, and Premium fields while they complete the Master’s in Management. It is designed for students who aspire:

1) to leverage their creative skills;
2) to explore different business models;
3) to a deeper and consistent learning experience on the luxury, premium and fashion areas.

The Stream offers a deep dive into these specific sectors with a focus on marketing strategy, branding, and retailing, through a fixed study plan associated with a prearranged final work project. 

The study plan includes courses such as Brand Management, Integrated Marketing Communications, Luxury and Fashion Marketing, and the Luxury Seminar exclusive for the Stream’ students and taught by luxury and fashion international executives and experts.  

Students develop their work project under the supervision of one of the experts involved in the Luxury Seminar together with the Stream’s coordinator, Prof. Catherine da Silveira.

Example of topics for the work project:
What is the future of luxury in China?
What would be a Portuguese business model of luxury?
How should luxury brands address the challenges of environmental and social responsibility? 

*Please note that for the academic year of 2021/2022 this information may be subject to changes.
*The Workstreams students cannot combine it with Double Degree, CEMS, Exchange and/or other areas of expertise
*The workstreams are only available for students that got admitted and will start their Master's on the Fall intake.

  • Applied Corporate Finance
  • Applied Entrepreneurship
  • Applied Social Entrepreneurship
  • Auditing
  • Banking
  • Big Data Analysis
  • Brand Management
  • Brand Management for Hospitality
  • Building Companies Based on Science
  • Business Model Innovation
  • Business Models for Sustainability
  • Business Strategy and Practice
  • Competition Policy
  • Competitive Strategy: an analytical approach 
  • Computational Thinking and Data Science (includes Applied Statistics) 
  • Consumer and Managerial Decision Making
  • Consumer Behavior
  • Corporate Social Responsibility
  • Corporate Strategy and Transformation
  • Creating and Managing Entrepreneurial Ventures (Starters Academy)
  • Cross-Cultural Issues for Marketing
  • Customer Experience and Service Excellence
  • Customer Relationship Management
  • Data Curation 
  • Data Visualization
  • Digital Marketing
  • Digital Strategy and Transformation
  • Doing Business in China
  • Doing Business in Emerging Markets
  • E-Commerce
  • Economics of Education
  • Economics of Health and Health Care
  • Entrepreneurial Finance & Venture Capital
  • Entrepreneurship
  • Evidence-based practices for wellbeing
  • Family Business
  • Financial Crises in History
  • Financial Statement Analysis
  • Futures and Options
  • Geoeconomics and International Relations
  • Global Supply Chain Management
  • Hospitality Operations
  • Impact Investments
  • Innovation and Value Creation Wheel
  • Innovation Management
  • Integrated Marketing Communications
  • International Events Management
  • International Marketing Strategy
  • International Taxation
  • Introduction to Hospitality Industry
  • Introduction to Programming
  • Leadership and Change Management
  • Leading Social Enterprises with impact in International Development
  • Luxury and Fashion Marketing
  • Luxury Seminar
  • Machine Learning   
  • Management Control Systems
  • Management of Non-Profit Organizations
  • Managerial Accounting
  • Marketing Analytics
  • Marketing Management
  • Mergers, Acquisitions, Restructuring
  • Methods for Applied Business Problems
  • Modeling Managerial Decisions 
  • Negotiation
  • Numerical Methods and MatLab
  • Open Innovation
  • Operations Management
  • Performance and Progress
  • Persuasion and Negotiation
  • Private Equity
  • Product Design and Development
  • Project Management
  • Quality Management
  • Real Estate Finance
  • Revenue Management
  • Sales & Retailing
  • Science-Based Entrepreneurship and Innovation
  • Service Management
  • Small Business Management
  • Social Marketing
  • Special Project L'Oreal Brandstorm
  • Strategic Foresight and Scenario Planning
  • Strategy Consulting
  • Strategy Implementation
  • Sustainable International Business
  • Sustainable Smart Mobility
  • Talent Development
  • Technology Strategy
  • Value-Based Health Care
  • Venture Simulation
  • WPP Master Class

* Please note that for the academic year of 2021/2022 this information may be subject to changes.

  • Quantitative skills

Learning to analyze data.
 

  • Ethics

Thinking about ethical challenges.
 

  • Corporate links/internationalization

Building knowledge about business environment and international careers.
 

  • Communication and creativity

Thinking outside the box and improving communications skills.

 

* Please note that for the academic year of 2021/2022 this information may be subject to changes.

What’s at the finish line?

The Work Project

As part of the degree requirement, students must carry out a work project (thesis) in their final semester. There are three formats available:

Field Lab
Students focus on a specific theme or topic of more applied nature to propose solutions to solve an existing local real-world problem in a specific setting (group setting).

Directed Research
Students showcase their knowledge and expertise by investigating a research problem of scientific nature in a relevant area of interest.

Directed Research Internship
Students carry out a problem-based issue to help address an identifiable problem in a company setting relevant to the course of study.

ECTS this, ECTS that

How does the grading system work?

Grading is based upon the European Credit Transfer System (ECTS), a grading scale developed to better understand and compare grades given, according to different national systems. 

We did the math for you and the awarding of ECTS grades breaks down as follows:

30 ECTS
in Mandatory Courses including the Mastering Your Career Activities
(Bridging courses not included)

28 ECTS
in Elective Courses (minimum)

2 ECTS
in Professional Development Modules

30 ECTS
in the Work Project

90 ECTS Total do graduate

You need a minimum of 90 ECTS to complete your Master’s, but if you need 120 ECTS to proceed with your studies, you can extend your Master’s by one semester with courses (28 ECTS) and modules (2 ECTS).