Lucas Franieck
Lucas Franieck
PhD Student

Lucas Franieck is a PhD student in Management at Nova SBE. Lucas’ general research interests revolve around consumer behavior. Specifically, he is interested in how consumers perceive and react towards brands that spark controversy among consumers by engaging in brand activism. His second stream of research deals with contexts in which people’s attempt to be virtuous can backfire, such as in self-regulation domains.

2019 - Master of Science in Management - Católica Lisbon School of Business & Economics

2014 - Bacherlos of Science in International Business with specialization in Marketing - ESB Business School

Brand Activism, Self-Regulation, Consumer Vulnerability

Irene Consiglio (Ph.D.)