Nova SBE Westmont Institute of Tourism & Hospitality

WiTH Africa – Empowering African Tourism Through Data

Tourism Through Data 

WiTH Africa is an interdisciplinary community endeavor aimed at improving the quality of tourism-related data in Africa, generating knowledge and insights, and fostering data-driven decision-making within the African tourism sector. 

WiTH Africa’s core works as an online platform with comprehensive data and educational resources, enabling the study of tourism dynamics in Africa and supporting the industry's sustainable development. It sustains:

  • Data and Knowledge
  • Education
  • Community & Collaboration

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Our Goals

Improving African countries' competitiveness in Tourism through data, knowledge, and community engagement.

Maximizing the role of tourism as an economic and human development tool in Africa and in achieving the Sustainable Development Goals (SDGs) by:

  • Supporting Tourism as one of the primary industries in Africa, driving growth and job creation
  • Promoting sustainable policies and practices by improving information and monitoring
  • Building a strong stakeholder network of companies, public tourism organizations, research institutions, and startups

What We Do



Produce impactful research and knowledge to improve the capacity of all stakeholders to apply data-driven decision-making.

Customized data solutions

Customized data solutions

Customized data solutions such as data and insights about Tourism in Africa and tools to assess the achievement of the SDGs within the African Tourism industry.



Training and open capacity building in data-related subjects through educational programs co-created with local communities.