When applying to the Master’s in Management or the International Master’s in Management, you should select the Hospitality & Customer Experience Area of Expertise. You will follow four mandatory courses and a full range of electives allowing you to experience the best of the two worlds: Management technical & applied Knowledge.
As digital interaction becomes a commodity, providing a unique experience to customers, searching for the human touch is becoming a key differentiating factor in sectors like healthcare, retail, banking, senior citizen living, entertainment and many others. Phygital is the new frontier and there is no better sector to learn from than the Hospitality industry.
Find out all about this area of expertise here.
This Area of Expertise is only available for students who applied to the Fall intake and got accepted. It cannot be coupled with a Double Degree, the CEMS MIM program, exchange and/or other areas of expertise.