Fullsix and NOVA SBE present X-INDEX 2022 - The CX Barometer in Portugal.
The PT X Index is a Barometer that explores, in a holistic way, the different dimensions on which the Portuguese evaluate their Consumer Experience (CX).
With 52 brands included in this 2nd edition of the study in Portugal, the X Index assigns a score and a ranking to major references in different categories.
- 10:30 – 11:00 - Presentation X- Index Portugal: Filipe Moreira - Strategy Director Fullsix Havas CX
- 11 am – 11:30 am - Panel “The Consumer at the center of the experience. Challenges and Opportunities”, composed by Sérgio Leal - Director of Marketing and Communication Mcdonald's Portugal, Charolina Afonso - Director of Marketing and Digital Gato Preto, João Castro - Associate Professor at NOVA SBE, and Erik Lasshe - CEO Fullsix Havas CX [moderator].
- 11:30 – 11:45 - Presentation of the Doing Digital program