Pedro Gardete is organizing the "3rd European Bayesians in Marketing Summit" at Nova SBE (May 13). Technological advances in the past decades have led to adopting Bayesian inference for empirical research in marketing and other disciplines. This annual European summit focuses on research that applies and develops Bayesian methodology for better solutions to inference and decision problems in marketing. The summit brings together experts in the fields of marketing and statistics with the aim of exploring and extending models that utilize novel data sources to inform marketers.