Duc Hoang is a PhD student in Management at Nova SBE. He is interested in the topics relating to customer engagement in the post-pandemic context, especially for luxury fashion products. His research methods involve systematic literature review and thematic data analysis.

2015 - Master in Strategic Marketing Management - Aston University

2014 - Bachelor in Business Administration - UWE Bristol

Systematic Literature Review, Thematic Analysis, Customer Engagement, Service Marketing , Consumer Behavior

Luis F. Martinez (Ph.D.), Sofia Kousi (Ph.D.)