AI for Marketing Excellence

Transform your Marketing Strategy with Artificial Intelligence

In today's competitive business landscape, mastering Artificial Intelligence (AI) in marketing is essential for making data-driven decisions, personalizing experiences, predicting trends and optimizing efficiency.

The AI for Marketing Excellence program offers a strategic, practical and up-to-date approach, equipping participants with the necessary skills to integrate AI effectively into their marketing operations.

Through a holistic approach, participants will learn how to optimize the entire marketing cycle, from market analysis to campaign management, maximizing return on investment and creating lasting competitive advantages.

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Date

2026

Duration

3 days

Investiment

2.300€

Format

PIn person
From 9 a.m. to 5 p.m.

Language

Portuguese

Local

Carcavelos, Portugal

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Reasons for Choosing this Program

FOR YOU

Gain a comprehensive and integrated understanding of the role of AI in marketing, from generating insights to optimizing marketing campaigns.
Acquire practical skills through interactive sessions, enabling you to implement AI strategies effectively in real-life scenarios.
Develop skills for making data-driven digital marketing decisions, optimizing the performance and efficiency of marketing investments.

FOR YOUR ORGANIZATION

Empower your team with the latest AI skills, promoting a culture of innovation and efficiency in marketing.
Accelerate digital transformation and innovation in marketing operations, optimizing processes and results with AI.
Improve competitiveness with marketing strategies to optimize campaigns, improve customer engagement and boost results.

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Participant Profile
                                Marketing Directors and Heads: Functional leaders who want to explore the opportunities of AI to develop more effective marketing strategies
Marketing Managers: Responsible for product and campaign management, with an emphasis on the application of AI in market research, brand management and campaign management
Digital Marketing, E-commerce and Performance Marketing Specialists: Professionals looking to optimize conversions, digital campaigns and sales through AI
Consultants and Entrepreneurs: Professionals who want to deepen their knowledge of the impact of AI on strategic and operational marketing


                            

The Program

In order to take a holistic and interconnected view of marketing responsibilities and processes, the program is structured on the basis of an integrated framework, which will accompany the participant's learning journey.

Artificial Intelligence is crucial to modern marketing, making it extremely useful as a co-pilot for marketers and also fundamental in creating and automating processes.