AI for Marketing Excellence

Transform your Marketing Strategy with Artificial Intelligence

In today's competitive business landscape, mastering Artificial Intelligence (AI) in marketing is essential for making data-driven decisions, personalizing experiences, predicting trends and optimizing efficiency.

The AI for Marketing Excellence program offers a strategic, practical and up-to-date approach, equipping participants with the necessary skills to integrate AI effectively into their marketing operations.

Through a holistic approach, participants will learn how to optimize the entire marketing cycle, from market analysis to campaign management, maximizing return on investment and creating lasting competitive advantages.

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Date

2026

Duration

3 days

Investiment

2.300€

Format

PIn person
From 9 a.m. to 5 p.m.

Language

Portuguese

Local

Carcavelos, Portugal

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Reasons for Choosing this Program

FOR YOU

Gain a comprehensive and integrated understanding of the role of AI in marketing, from generating insights to optimizing marketing campaigns.
Acquire practical skills through interactive sessions, enabling you to implement AI strategies effectively in real-life scenarios.
Develop skills for making data-driven digital marketing decisions, optimizing the performance and efficiency of marketing investments.

FOR YOUR ORGANIZATION

Empower your team with the latest AI skills, promoting a culture of innovation and efficiency in marketing.
Accelerate digital transformation and innovation in marketing operations, optimizing processes and results with AI.
Improve competitiveness with marketing strategies to optimize campaigns, improve customer engagement and boost results.

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Business Room

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Participant Profile
                                Marketing Directors and Heads: Functional leaders who want to explore the opportunities of AI to develop more effective marketing strategies
Marketing Managers: Responsible for product and campaign management, with an emphasis on the application of AI in market research, brand management and campaign management
Digital Marketing, E-commerce and Performance Marketing Specialists: Professionals looking to optimize conversions, digital campaigns and sales through AI
Consultants and Entrepreneurs: Professionals who want to deepen their knowledge of the impact of AI on strategic and operational marketing


                            

The Program

In order to take a holistic and interconnected view of marketing responsibilities and processes, the program is structured on the basis of an integrated framework, which will accompany the participant's learning journey.

Artificial Intelligence is crucial to modern marketing, making it extremely useful as a co-pilot for marketers and also fundamental in creating and automating processes.

Integrating AI into Marketing Strategies

Introduction to AI in Marketing
Strategic Application of AI in Marketing

AI in Marketing Research, Strategy & Planning

Category Study and Persona Definition
Competition and SWOT Analysis
Ideas and New Product Creation

AI in Branding & Advertising

Brand Guidelines and Briefings
Fostering Creativity
Audiences & Targeting

AI in Digital Marketing, Performance and Commerce

Feed Description and Feed Optimization
Dynamic Pricing
Recommendation Engines

AI in Advanced Measurement and Attribution

Attribution approaches (from intuitive visualizations to statistical models)
Optimize measurement and attribution processes using AI

AI in Customer Management

Marketing Automation
Loyalty Programs
Customer Experience and Service

Learn More

Preparing the next generation of Marketeers, by Francisco Teixeira

Meet our Faculty

Pedro Oliveira

Nuno Saraiva
General Manager @ L’Oreal Luxe

Application Process

Fill in the form and pay the application fee of €100 (non-refundable if the applicant withdraws).
Communication of acceptance within 72 hours
Finalization of the application with the Program Advisor

Find out more about the enrollment policy

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