Carmen Lages
Carmen Lages
Associate Professor

Associate Professor of Marketing at Nova SBE. Carmen received her PhD from Warwick Business School, England. Carmen's research has been published in journals such as the Journal of Business Research, Journal of International Marketing, Industrial Marketing Management and European Journal of Marketing. She is one of the Academic Directors of the Leadership for Impact Centre.

PhD in Marketing and Corporate Communications from Warwick Business School (Warwick University, England).

Marketing. Her current research interests include social entrepreneurship, social and not-for-profit marketing; market orientation and organizational capabilities and branding.

  • Bicho, Marta, Nikolaeva, Ralitza, Ferreira, Fernando A.F., Lages, Carmen (2020). Perceived success of hybrid microorganizations in a contested category. Journal of Small Business Management.
  • Dias, José António, Dias, José G., Lages, Carmen (2017). Can negative characters in soap operas be positive for product placement?. Journal of Business Research, 71, 125-132.
  • da Silveira, Catherine, Lages, Carmen, Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66 (1), 28-36.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2013). Export market exploitation and exploration and performance: linear, moderated, complementary and non-linear effects. International Marketing Review, 30 (3), 211-230.
  • Hortinha, Paula, Lages, Carmen, Lages, Luís Filipe (2011). The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance. Journal Of International Marketing, 19 (3), 36-58.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40 (8), 1274-1284.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Innovative capabilities: Their drivers and effects on current and future performance. Journal of Business Research, 64 (11), 1157-1161.
  • Lages, Luís Filipe, Lancastre, Andrew, Lages, Carmen (2008). The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice. Industrial Marketing Management, 37 (6), 686-697.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). European managers' perspective on export performance determinants. Journal of Euromarketing, 15 (2), 75-92.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). Main consequences of prior export performance results: An exploratory study of European exporters. Journal of Euromarketing, 15 (4), 57-75.
  • Lages, Carmen, Lages, Luis Filipe (2005). Antecedents of managerial public relations: A structural model examination. European Journal Of Marketing, 39 (1-2), 110-128.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2005). Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard. Journal Of International Marketing, 13 (3), 79-104.
  • Lages, Carmen, Lages, Cristiana Raquel, Lages, Luis Filipe (2005). The RELQUAL scale: A measure of relationship quality in export market ventures. Journal of Business Research, 58 (8), 1040-1048.
  • Lages, Carmen, Simkin, Lyndon (2003). The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels. European Journal Of Marketing, 37 (1/2), 298-328.