Associate Professor “with Agregação” at Nova SBE. Carmen received her PhD in Marketing from Warwick Business School, England. Carmen´s research has been published in journals such as the Journal of Business Ethics, Sociology of Health & Illness, Journal of Business Research, Journal of International Marketing, Industrial Marketing Management and European Journal of Marketing. Co-founder of the Leadership for Impact Centre and Academic Director of its Leapfrog Program.

2001 - PhD in Marketing and Corporate Communicationsfrom Warwick Business School (Warwick University, England).

1996 - Master of Arts in Marketing Communications, Bournemouth University, England.

1995 - Bachelor in Public Relations, ISMAI, Instituto Superior da Maia, Portugal.

Current research interests include the role of marketing in Social Entrepreneurship and Social Impact, and in obtaining legitimacy by marginalized market categories (as for example CAM, Complementary and Alternative Medicine). PI of FCT funded project titled “Choosing a Business Model in the Social Entrepreneurship Context”.