Rui Biscaia holds a PhD by the University of Lisbon, Portugal, and is a Professor of Sport Management at the University of Bath, United Kingdom. He collaborates regularly with other Universities in Europe and Asia, and has worked in projects with multiple sport organisations. His research is mainly focused on the development of sustainable relationships between consumers, sport brands and sponsors within the sport ecosystem. He has developed projects with researchers from 20+ countries, and published 70+ peer-reviewed articles, three books and co-edited two sport management textbook. Rui is Associate Editor of European Sport Management Quarterly, and editorial board member of six other Journals including Sport Management Review. 

2022 -  Agregação, Sport Management, University of Lisbon, Portugal

2018 - Post Graduate Certification in Academic Practice in Higher Education, Coventry University, UK

2013 - PhD Sport Management, University of Lisbon, Portugal

2008 - MSc Sport Management, University of Lisbon, Portugal

2003 - BSc Sports Science and Physical Education, University of Coimbra, Portugal

Sport branding; Consumer behaviour; Sponsorship; Engagement; Sport and social impact.