Nuno is a PhD Student in Consumer Behavioral Marketing and a teaching assistant in Marketing. Before pursuing his academic career, Nuno graduated from Nova SBE with an International Master's degree in Management and gained professional experience in marketing across the FMCG, Toys, Telecommunications, Media, and Entertainment industries.
He is primarily interested in Consumer Behavior, Generative Artificial Intelligence (AI), Morality, and Sustainability. Nuno's current research is focused on understanding how consumers perceive and respond to Generative AI. He is investigating the ways in which people utilize Generative AI platforms to approach problem-solving and enhance their abilities.