Nova School of Business & Economics (Nova SBE) is among the top 20 brands with the best Experience Score for consumers, in Portugal. The school reached a score of 80,3, on a scale of 0-100, in a ranking that refers to the evaluation that brand clients make of the reality of their experience with brands in terms of products and services.
The Brand Experience Score is calculated based on the score given by respondents in the dimensions of products and services, whose quality is measured through attributes such as the existence of products that create value and meet the needs of the population, but also on the provision of innovative, accessible and efficient services.
Along with Instituto Superior Técnico, Nova SBE is the best rank school to integrate the OnStrategy ranking, which evaluated more than 2000 brands with presence and recognition in Portugal.
The study was conducted over 52 weeks, between January 2 and December 30, 2022, by the consultancy OnStrategy, which surveyed more than 50.000 citizens, online and in person/by phone, being representative of the Portuguese society in terms of geographical distribution, gender, age and level of education.