The Exponential Business Administration (xBA) program, which results from the partnership of the Nova SBE Executive Education & Business Transformation team and StartSe University, was recognized at the MERIT Summit 2022, in Madrid, with an international innovation award.
The xBa executive program, created by the Nova SBE Executive Education & Business Transformation team alongside the StartSe University, was distinguished at the MERITS Summit & Awards – a renowned event in corporate education and people development – as one of the best technology-enhanced online programs.
The xBA program, which focuses on developing an exponential mindset through analyzing paradigmatic cases by some of the biggest names in Silicon Valley and Nova SBE faculty, stood out in the Innovation in Higher Education category. This distinction was awarded by the jury of the ceremony, which this year focused mainly on digital transformation and had as its main topic “Adapt or die: Learning and Growth in the Hybrid Age”.
Marta Pimentel, Nova SBE Executive Education & Business Transformation’s Executive Director, states that it is a great honor to receive this international distinction, given that “(…) xBA is part of a new generation of programs developed by Nova SBE’s Executive Education (…). In a 100 % online format, with synchronous and asynchronous sessions, we were able to gather in the same room participants from different locations – Portugal, Brazil, Africa, and a strong community of ex-pats from different countries inside and outside Europe. This was the key factor of this training’s success, which was developed in partnership with the Brazilian edutech StartSe, located in Silicon Valley.”
The MERITS Summit & Awards is an important meeting between international business schools and human resources managers from different sectors, in which challenges and success stories in corporate education and people development are shared.