Superbrands, an independent organization dedicated to identifying and promoting excellence brands in 89 countries, elected Nova School of Business & Economics (Nova SBE) as one of the most relevant brands in the national market, the only higher education institution in Portugal to receive this distinction.
In 2021, the Superbrands project, which elects brands of excellence in the countries in which it is present, elected, in its 17th edition, the 31 Portuguese brands that stood out the most in the market, and Nova SBE was one of the big winners. This distinction is particularly remarkable given that it was the only education brand to receive this distinction.
The award's selection criteria identify brands whose performance levels are higher than their competitors, and that offer a clear and differentiating factor from the consumer's perspective. In Portugal, the brands' choice is made from a consumer study. Furthermore, it is based on the Superbrands Council's opinion, which is constituted by a group of experts with a profound appreciation of the possibilities of the country's brands.
When questioned about the award's importance, Daniel Traça, Dean of Nova SBE, states that it is an important recognition that strengthens the school's purpose in preparing tomorrow's future leaders and being a community dedicated to the development of talent and knowledge that impacts the world.