Nova School of Business & Economics (Nova SBE) held its annual Press Preview, a moment dedicated to sharing the main research projects that will shape the school’s agenda in 2025.
This yearly event reinforces Nova SBE's mission to actively contribute to quality journalism, offering the media direct access to credible scientific sources and cutting-edge, rigorously developed knowledge. This year, the school is also making available an exclusive booklet with detailed information about each project, supporting journalists in their work and fostering a closer dialogue between academia and society.
Ten major research areas will lead Nova SBE’s academic agenda in 2025:
Artificial Intelligence, Technology, Public Policy, Public Administration, Political Economy, Sustainability, Health Innovation, Green Transition, Ecosystems, and Tourism.
Featured Projects:
- Intelligence Experimentation Lab
A partnership between the Digital Data Design Institute at Nova SBE and NOVA Medical School, this lab focuses on the intersection of artificial intelligence, human behavior, and health innovation.
- The Transformative Power of Makeup
A study by Nova SBE's Behavioral Lab that challenges social norms and explores how makeup influences social perception and behavior.
- Technology Regulation Lab
This project investigates how technological regulation policies can balance innovation with responsibility, creating impact both in society and within companies.
- New Specialization in Public Policy Evaluation
A new program aimed at empowering public and private sector leaders to assess the impact of public policies.
- School Performance in the PISA Assessment
A comparative study on the performance of public and private schools in Portugal, based on PISA data.
- A-AAGORA: Restoring Marine Ecosystems and Enhancing Climate Resilience
A project from the Environmental Economics Knowledge Center, focused on ocean preservation and climate resilience.
- Accelerating the Green Transition in SMEs
An experimental approach supporting Portuguese small businesses in adopting sustainable practices.
- Strengthening Public Administration in Healthcare
Development of new cost accounting practices to improve the management of the Portuguese healthcare system.
- Organizations and Peacebuilding in Conflict Contexts
A study on the role of companies in conflict zones and their contributions to social reconstruction.
- The Political Economy of Urbanization in Mozambique
An analysis of public policy and urbanization practices in emerging economies.
- Health Innovation Specialization
A new health-focused track in the Master’s in Impact Entrepreneurship and Innovation program.
- Nova SBE’s Sustainable Restaurants Accelerator
A project aiming to transform the tourism and hospitality sector through sustainability.
With this initiative, Nova SBE reaffirms its commitment to open science and the fight against misinformation, inviting journalists to actively collaborate in the dissemination of data-driven, evidence-based knowledge.