How to create value in an ever-changing world? In an increasingly dynamic and competitive market, Strategy and Marketing must be seen as drivers of change, essential to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the components of innovation and digitization and promoting a strategic look focused on the market.
Through an integrated learning journey where students acquire knowledge through teachers and by sharing their own experiences, this training aims to bridge the gap between knowledge and its application. It will take students to the frontier of knowledge by equipping them with a set of tools for analyzing the market and the competitive positioning of companies, clarifying their practical application, thus allowing them to master the "rules of the game" of competition and placing them in favor of the organization.
- Managers and decision-makers in the areas of marketing and strategic planning.
- Professionals from other functional areas who wish to acquire a systemic perspective of the company.
- Business managers, teams of any professional levels who want to develop their skills in marketing and strategy with a strong emphasis on innovation and how to deal with the opportunities and challenges provided by digitization.
- Entrepreneurs who are interested in expanding their knowledge in the areas of marketing and strategy.