Executive Master's in Marketing & Strategy

The program

Executive Master's in Marketing & Strategy

Official degree title: Master’s in Marketing & Strategy - Executive

How to create value in an ever-changing world? In an increasingly dynamic and competitive market, Strategy and Marketing must be seen as drivers of change, essential to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the components of innovation and digitization and promoting a strategic look focused on the market.

Through an integrated learning journey where students acquire knowledge through teachers and by sharing their own experiences, this training aims to bridge the gap between knowledge and its application. It will take students to the frontier of knowledge by equipping them with a set of tools for analyzing the market and the competitive positioning of companies, clarifying their practical application, thus allowing them to master the "rules of the game" of competition and placing them in favor of the organization.


Participant's Profile

  • Managers and decision-makers in the areas of marketing and strategic planning.
  • Professionals from other functional areas who wish to acquire a systemic perspective of the company.
  • Business managers, teams of any professional levels who want to develop their skills in marketing and strategy with a strong emphasis on innovation and how to deal with the opportunities and challenges provided by digitization.
  • Entrepreneurs who are interested in expanding their knowledge in the areas of marketing and strategy.


1st Semester
Composed of a set of mandatory curricular units that are specific to the area of this Master's and a set of optional curricular units that allow students to deepen their knowledge in complementary areas of management and innovation.

2nd Semester
Dedicated to the development of the final work (work project), consisting of a practical application project.


  • Strategy – 4 ECTS
  • Marketing Management - 4 ECTS
  • Corporate Strategy - 4 ECTS
  • Digital Marketing – 4 ECTS
  • Strategic Execution – 3 ECTS
  • Marketing Communications – 3 ECTS
  • International Business – 2 ECTS
  • Applied Research Methods – 2 ECTS

Set of introductory courses that aim to address the basic principles of management. – 10 ECTS

The students will be able to choose the ones that best suit their needs, there are a recommended set of optional curricular units for the program within the annual offer for the executive master's degree.

The executive master's aims to expose students to innovative trends in the areas of the program, preparing them to deal with the important challenges that companies face today. The work project is intended to prepare students for research activities applied to business reality, whether of a qualitative or quantitative nature, in close collaboration with the supervisor.

Want to know more before applying?

We know that taking this important step in your career can raise some questions.

For this reason, there are several initiatives, such as online and face-to-face events, to find out everything about the fundamental takeaways of each executive master's degree, as well as the distinguished faculty that will accompany you during your program.

We also organize completely free career counseling sessions to help you with the decision-making process.

Make the most of these initiatives and dare to expand your horizons with the solutions we have to offer.