The Nova SBE Data Science Knowledge Center (DSKC) launched the Data Science Seminar Series where projects developed by their faculty will be presented. The first seminar was conducted by Rodrigo Belo, Visiting Professor in Data Science and Information Systems at Nova SBE and Associate Professor at Rotterdam School of Management, with the title “Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment”.