Luis Filipe Lages is Full Professor at Nova School of Business and Economics (PhD, Warwick University). He was a Visiting Scholar at Stanford University, LBS and MIT Engineering School as well as a Visiting Faculty at MIT Sloan School of Management. He is the Director of the VCW Lab at Nova SBE (powered by the VCW method) who was recipient of over 1M € in EC funds and has been involved in the development of numerous projects in the fields of Innovation, Decision Making, Value Creation, Sustainability, Space Business and Earth Observation. He is the creator of the VCW-Value Creation Wheel (www.ValueCreationWheel.com), which was applied in several projects as well as across a wide range of firms, from award winning start-ups to Fortune 500 companies (www.openVCW.com) to solve their daily challenges.
He was recipient of several awards including the ""2018 American Marketing Association Research in Excellence Award"". This AMA Award recognized his JIBS paper as “an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing in previous 10 years”. His work received global media coverage by different outlets including the Wall Street Journal and Time. Among many others, he has published in the Journal of International Business Studies, Journal of Retailing, International Journal of Operations & Production Management, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, International Business Review, Journal of International Marketing, International Marketing Review, Journal of International Management, and Tourism Management.
He teaches in the fields of Innovation, Decision Making, Value Creation, Marketing Strategy, International Marketing, Creativity, and New Product Development. He served as academic director of the Undergraduate Program at Nova SBE, co-director of the PhD Program in Management, and Director of the PhD program in Tropical Management.