Luís Lages
Luís Lages
Research Track

Luis Filipe Lages is Full Professor at Nova School of Business and Economics (PhD, Warwick University). He was a Visiting Scholar at Stanford University, LBS and MIT Engineering School as well as a Visiting Faculty at MIT Sloan School of Management. He is the Director of the VCW Lab at Nova SBE (powered by the VCW method) who was recipient of over 1M € in EC funds and has been involved in the development of numerous projects in the fields of Innovation, Decision Making, Value Creation, Sustainability, Space Business and Earth Observation. He is the creator of the VCW-Value Creation Wheel (, which was applied in several projects as well as across a wide range of firms, from award winning start-ups to Fortune 500 companies ( to solve their daily challenges.

He was recipient of several awards including the ""2018 American Marketing Association Research in Excellence Award"". This AMA Award recognized his JIBS paper as “an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing in previous 10 years”. His work received global media coverage by different outlets including the Wall Street Journal and Time. Among many others, he has published in the Journal of International Business Studies, Journal of Retailing, International Journal of Operations & Production Management, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, International Business Review, Journal of International Marketing, International Marketing Review, Journal of International Management, and Tourism Management.

He teaches in the fields of Innovation, Decision Making, Value Creation, Marketing Strategy, International Marketing, Creativity, and New Product Development. He served as academic director of the Undergraduate Program at Nova SBE, co-director of the PhD Program in Management, and Director of the PhD program in Tropical Management. 

2006 - Agregação (Habilitation) in Marketing - Universidade Nova de Lisboa- Nova School ofBusiness and Economics Lisbon, Portugal

2001 - Postdoctoral Researcher –Marketing & International Business, Stanford University

2001 - Postdoctoral Researcher in Marketing & International Business, MIT - Sloan School of Management, Cambridge

2001 - PhD in Marketing and Strategic Management,  Warwick University, Warwick Business School

1996 - Masters of Arts in Marketing, Coventry University

1995 - Licenciatura in Public Relations - Instituto Superior da Maia, Portugal

Innovation, Value Creation, Problem Solving, Creativity, New Product Development, Marketing and International Marketing 

  • Sarmento, Maria, Simões, Cláudia, Lages, Luís Filipe (2024). From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketing Management, 118, 175-188.
  • Lages, Luis Filipe, Catarino, Nuno, Gomes, Emanuel, Toh, Peter, Reis-Marques, Carlos, Mohr, Mario, Borde, Sebastian Max, Asgari, Omid, Figueiredo, Ronnie, Grosso, Nuno, Perez, David, Ponte, Ana, Lopes Teixeira, Sílvia, Van Der Schalie, Robin, Fantin, Daniele, Van Brusselen, Jo, Taravat, Alireza, Schmidt, Gerd (2023). Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: Co-creation, innovation, decision-making, tech-transfer, and sustainability actions. Electronic Commerce Research, 23 (3), 1621–1663.
  • Pinheiro, José António, Lages, Luís Filipe, Silva, Graça Miranda, Dias, Alvaro Lopes, Preto, Miguel Torres (2022). Effects of absorptive capacity and innovation spillover on manufacturing flexibility. International Journal Of Productivity And Performance Management, 71 (5), 1786-1809.
  • Dias, Alvaro Lopes, Lages, Luís Filipe (2021). Measuring market-sensing capabilities for new product development success. Journal of Small Business and Enterprise Development, 28 (7), 1012-1034.
  • Crespo, Cátia Fernandes, Lages, Luis Filipe, Crespo, Nuno Fernandes (2020). Improving subsidiaries' innovation through knowledge inflows from headquarters and peer subsidiaries. Journal of International Management, 26 (4).
  • Lages, Luis F., Ricard, Antonin, Hemonnet-Goujot, Aurélie, Guerin, Anne Marie (2020). Frameworks for innovation, collaboration, and change: value creation wheel, design thinking, creative problem-solving, and lean. Strategic Change, 29 (2), 195-213.
  • Pinheiro, José, Silva, Graça Miranda, Dias, Álvaro Lopes, Lages, Luís Filipe, Preto, Miguel Torres (2020). Fostering knowledge creation to improve performance: the mediation role of manufacturing flexibility. Business Process Management Journal, 26 (7), 1871-1892.
  • Pinheiro, José, Lages, Luís Filipe, Dias, Álvaro Lopes, Silva, Graça Miranda, Preto, Miguel Torres (2020). Innovation reliability and variability strategies: The importance of absorptive capacity to systemic outcomes. International Journal of Knowledge-Based Development, 11 (4), 308-337.
  • Asseraf, Yoel, Lages, Luis Filipe, Shoham, Aviv (2019). Assessing the drivers and impact of international marketing agility. International Marketing Review, 32 (2), 289-315.
  • Silva, Graça, Gomes, Paulo J., Lages, Luís Filipe (2019). Does importer involvement contribute to product innovation? The role of export market factors and intra-firm coordination. Industrial Marketing Management, 78, 169-182.
  • Silva, Graça Miranda, Styles, Chris, Lages, Luís Filipe (2017). Breakthrough innovation in international business: the impact of tech-innovation and market-innovation on performance. International Business Review, 26 (2), 391-404.
  • Jahanmir, Sara F., Lages, Luis Filipe (2016). The late-adopter scale: A measure of late adopters of technological innovations. Journal of Business Research, 69 (5), 1701-1706.
  • Lages, Luis Filipe (2016). VCW-Value Creation Wheel: Innovation, technology, business, and society. Journal of Business Research, 69 (11), 4849-4855.
  • Costa, Cláudia, Lages, Luis Filipe, Hortinha, Paula (2015). The bright and dark side of CSR in export markets: Its impact on innovation and performance. International Business Review, 24 (5), 749-757.
  • Jahanmir, Sara F., Lages, Luis Filipe (2015). The Lag-User Method: Using laggards as a source of innovative ideas. Journal of Engineering and Technology Management - JET-M, 37, 65-77.
  • Crespo, Catia Fernandes, Griffith, David A., Lages, Luís Filipe (2014). The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations. International Business Review, 23 (5), 993-1007.
  • Silva, Graça Miranda, Gomes, Paulo J., Lages, Luís Filipe, Pereira, Zulema Paula do Perpétuo Socorro Lopes (2014). The role of TQM in strategic product innovation: An empirical assessment. International Journal Of Operations & Production Management, 34 (10), 1307-1337.
  • Tsinopoulos, Christos, Lages, Luis Filipe, Sousa, Carlos M P (2014). Export experience counts: Exploring its effect on product design change. R&D Management, 44 (5), 450-465.
  • Lages, Luís Filipe, Mata, José, Griffith, David A. (2013). Change in international market strategy as a reaction to performance decline. Journal of Business Research, 66 (12), 2600-2611.
  • Coelho, Filipe, Augusto, Mário, Lages, Luis Filipe (2011). Contextual factors and the creativity of frontline employees: the mediating efects of role stress and intrinsic motivation. Journal Of Retailing, 87 (1), 31-45.
  • Hortinha, Paula, Lages, Carmen, Lages, Luís Filipe (2011). The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance. Journal Of International Marketing, 19 (3), 36-58.
  • Sousa, Carlos M.P., Lages, Luis Filipe (2011). The PD scale: a measure of psychic distance and its impact on international marketing strategy. International Marketing Review, 28 (2), 201-222.
  • Lages, Luís Filipe, Silva, Graça, Styles, Chris (2009). Relationship capabilities, quality, and innovation as determinants of export performance. Journal Of International Marketing, 17 (4), 47-70.
  • Lages, Luís Filipe, Silva, Graça, Styles, Chris, Pereira, Zulema Paula do Perpétuo Socorro Lopes (2009). The NEP Scale: A measure of network export performance. International Business Review, 18 (4), 344-356.
  • Lages, Luís Filipe, Lancastre, Andrew, Lages, Carmen (2008). The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice. Industrial Marketing Management, 37 (6), 686-697.
  • Lages, Luís Filipe, Jap, Sandy, Griffith, David A. (2008). The role of past performance in export ventures: a short-term reactive approach. Journal Of International Business Studies, 39 (2), 304-325.
  • Lages, Luís Filipe, Abrantes, José Luis, Lages, Cristiana Raquel (2008). The STRATADAPT scale A measure of marketing strategy adaptation to international business markets. International Marketing Review, 25 (5), 584-600.
  • Abrantes, José Luis, Seabra, Cláudia , Lages, Luís Filipe (2007). Pedagogical affect, student interest, and learning performance. Journal of Business Research, 60 (9), 960-964.
  • Seabra, Cláudia , Abrantes, José Luis, Lages, Luís Filipe (2007). The impact of using non-media information sources on the future use of mass media information sources: The mediating role of expectations fulfillment. Tourism Management, 28 (6), 1541-1554.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). European managers' perspective on export performance determinants. Journal of Euromarketing, 15 (2), 75-92.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). Main consequences of prior export performance results: An exploratory study of European exporters. Journal of Euromarketing, 15 (4), 57-75.
  • Lancastre, Andrew, Lages, Luis Filipe (2006). The relationship between buyer and a B2B e-marketplace: Cooperation determinants in an electronic market context. Industrial Marketing Management, 35 (6), 774-789.
  • Lages, Carmen, Lages, Luis Filipe (2005). Antecedents of managerial public relations: A structural model examination. European Journal Of Marketing, 39 (1-2), 110-128.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2005). Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard. Journal Of International Marketing, 13 (3), 79-104.
  • Lages, Luis Filipe, Montgomery, David B. (2005). The relationship between export assistance and performance improvement in Portuguese export ventures. An empirical test of the mediating role of pricing strategy adaptation. European Journal Of Marketing, 39 (7-8), 755-784.
  • Lages, Carmen, Lages, Cristiana Raquel, Lages, Luis Filipe (2005). The RELQUAL scale: A measure of relationship quality in export market ventures. Journal of Business Research, 58 (8), 1040-1048.
  • Lages, Luis Filipe, Fernandes, Joana Cosme (2005). The SERPVAL scale: A multi-item instrument for measuring service personal values. Journal of Business Research, 58 (11 SPEC. ISS.), 1562-1572.
  • Lages, Luis Filipe, Lages, Cristiana Raquel (2004). The STEP Scale: A Measure of Short-Term Export Performance Improvement. Journal Of International Marketing, 12 (1), 36-56.
  • Lages, Luís Filipe (2000). A Conceptual Framework of the Determinants of Export Performance: Reorganizing Key Variables and Shifting Contingencies in Export Marketing. Journal of Global Marketing, 13 (3), 29-51.
  • Lages, Luís Filipe (1999). Marketing lessons from portuguese wine exporters: The development and application of a conceptual framework. International Journal of Phytoremediation, 21 (1), 123-132.
  • Lages, Luis Filipe (2022). Innovation, commercialization, and sustainability of earth observation in space business: Tensions and paradoxes. Advances in Digital Marketing and eCommerce. Martínez-López, Francisco J., Martinez, Luis F. (Eds.), Springer, Cham, 289-299.
  • Asseraf, Yoel, Lages, Luis Filipe, Shoham, Aviv (2019). Stimulating decision-making behavior and international marketing performance: An abstract. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 749-750.
  • Marques, Carlos Reis, Lages, Luís Filipe, Caminati, Valentine Vix (2019). VCW for social impact in a developing country: Personal development and entrepreneurship in a leadership academy. Social Marketing in Action: Cases from Around the World. Basil , Debra Z. , Diaz-Meneses, Gonzalo, D. Basil , Michael (Eds.), 141.
  • Lages, Luís Filipe, Fonseca, Vânia, Paulino, Miguel (2018). The VCW-Value Creation Wheel: A Framework for market selection and global growth. Advances in global marketing. : A research anthology. Leonidou, Leonidas C., Katsikeas, Constantine S., Aykol, Bilge (Eds.), Springer, 253-280.
  • Lages, Luís Filipe (2015). Strategic orientation and export marketing: The case of Portuguese wine exporters. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 462-468.