Catherine da Silveira is an Associate Dean for International Affairs and Partnerships at Nova SBE. She joined Nova SBE after 14 years of executive experience first with the L’Oreal Group then in the IT Sector as Marketing and Communication Director of Bull Portugal. Since, she has been combining an academic role, as Associate Professor, presently teaching Brand Management and Luxury & Fashion Marketing to Executives and in the Masters Programs, with executive functions within the School and the MBA: Currently Academic Director of CEMS, International Master’s in Management, International Master’s in Finance & Double Degree Programs at NOVA SBE and Director of the Stream in Luxury Management, Catherine da Silveira used to be Co-Coordinator of the International Lisbon MBA Friday Forum Program (2008-2014), CEMS Corporate Relations Coordinator for NOVA SBE (2008-2010), Head of the Marketing, Communication and International Affairs Office at the NOVA University Rectory (2005-2006), after launching, developing and leading the first NOVA SBE’s Marketing and Communication Office (2001-2004).