Thomas Otter is a professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. 

2001 Ph.D. (Doktor rer.soc.oec.) WU Wien

1995 M.Sc. (Magister rer.soc.oec) WU Wien 

Bayesian methods and applications in marketing, choice modeling, conjoint measurement, effectiveness of marketing actions, causal inference