Yufei Shen is Assistant Professor of Information Systems at Nova School of Business and Economics (Nova SBE), Portugal. He combines tools from economics and data science to study business and societal value of emerging technologies, focusing on digital marketing and healthcare. His research won the 2024 EMAC-Enginius Best Doctoral Dissertation (2nd-place) Award and received sponsorship from the Networks, Electronic Commerce and Telecommunications ("NET") Institute. He worked as data scientist and business analyst in leading Internet companies in Asia. He holds a Ph.D. in Management, specialized in Information Systems and Operations Management, from HEC Paris.

2023 - PhD in Management, HEC Paris, France

2017 - Master in Information Science, Peking University, China

2014 - Bachelor in Library Science, Wuhan University, China

Online Advertising and Media; Consumer Privacy; Technology and Operations in Healthcare