Yufei Shen
Yufei Shen
Assistant Professor (Adjunct)
Operations, Technology and Innovation Management

Yufei Shen's research aims to examine the business and societal value of emerging information technologies. His current research projects are grounded in the contexts of online advertising and media, and healthcare, two industries that have been deeply transformed by new technologies in the past decades. He regularly presented his work at premier academic conferences like CIST, CODE@MIT, ICIS, INFORMS Annual Meeting, and SCECR. He has industrial experience in leading Internet companies like Tencent. Prior to starting his Ph.D. studies at HEC Paris, France, he obtained master's and bachelor's degrees from Peking University and Wuhan University, China, respectively

2023 - PhD in Management, HEC Paris, France

2017 - Master in Information Science, Peking University, China

2014 - Degree in Library Science, Wuhan University, China

Online Advertising and Media; A/B Testing Design; Healthcare IT