Wayne Borchardt
Wayne Borchardt
Associate Professor (Adjunct)

Wayne has 28 years of strategy and management consulting experience with multinationals and large local firms in Africa (South Africa, Namibia, Nigeria), Europe (UK, Germany) and Asia (Malaysia, Singapore and Indonesia). His consulting experience includes 23 years with Accenture, the last 11 of which as a Managing Director in Accenture Strategy, based in Cape Town, South Africa. His functional focus and passion is Strategic Decision Making, where he spearheaded the development and training of Behavioral Science and Decision Analysis concepts within Accenture Strategy, ran the training for four years at Accenture’s global Strategy College. For the last five years he has led The Decision Advisory Group, which provides education and niche consulting services in strategic decision making. Wayne’s industry experience is in Consumer Goods, Retail, Industrial Equipment, Automotive, Healthcare, Professional Services, and Financial Services. He has functional expertise in Growth Strategy, Enterprise Transformation, pre- and post-deal M&A, Value Targeting, Operating Model Strategy, and Financial Performance Analysis. He has a B.Sc (Eng) and M.Sc (Eng) (University of Cape Town, 1992), has completed Kellogg’s Advanced Business Management Program (Northwestern University, Chicago,2001), has a professional certificate in Strategic Decision and Risk Management (Stanford University, Palo Alto, 2016), and is a certified practitioner in the Society of Decision Professionals. He has a Ph.D. in Behavioral Strategy (topic: The impact of overconfidence bias on firm performance). His Ph.D. supervisors were Professor Mikael Samuelsson (University of Cape Town) and Professor Dan Lovallo (University of Sydney)

2021 - Ph.D. Graduate School of Business, University of Cape Town

2016 - Professional certificate in Strategic Decision and Risk Management, Stanford University

2001 - Advanced Business Management Program - Kellogg Graduate School of Management, Northwestern University

1992 -M.Sc. in Engineering, University of Cape Town

1990 - B.Sc. in Engineering, University of Cape Town

Decision science Behavioral science Strategic decision making Strategy

  • Black, Ian H., Sherrer, D. Matthew, Borchardt, Wayne G., Tsai, Mitchell H. (2025). Sedationists: Barbarians at the gate?. Anesthesia and Analgesia, 140 (6), 1347-1352.
  • Borchardt, Wayne G., Lovallo, Dan P., Samuelsson, Mikael, da Silva, Ayrton (2025). A tale of two biases: Unpacking the relationship of overestimation and overprecision on firm performance. (Accepted/In press) Strategic Management Journal.
  • Borchardt, Wayne, Kamzabek, Takhaui, Lovallo, Dan (2022). Behavioral strategy in the wild. Management Research Review, 45 (9), 1185-1204.