Arash Laghaie
Arash Laghaie
Assistant Professor
Research Track

Arash Laghaie conducts research in quantitative marketing. He builds on theories from behavioural economics and psychology to develop statistical models that analyse consumer behaviour data to inform policy makers, practitioners, and scholars. He is particularly interested in modelling consumer choice when there are information frictions, and measuring attention in economic choice. He mainly uses Bayesian statistics in developing models and procedures. Arash has a PhD in Marketing from Goethe University Frankfurt, an MBA from Purdue, and a Bachelor of Computer Science from Shahid Beheshti University.

2022 - PhD in Marketing - Goethe University Frankfurt

2013 - Master in Business Administration - Purdue University

2008 - Bachelor in Computer Science - Shahid Beheshti University

Cognitive and economic choice models, Bayesian models, Rational inattention, Causal inference.

  • Laghaie, Arash, Otter, Thomas (2023). Measuring evidence for mediation in the presence of measurement error. Journal Of Marketing Research, 60 (5), 847–869.