Luiza R. Haddad
Luiza R. Haddad
PhD Student

Since 2020, Luiza is a Management PhD student and a teaching assistant at Nova SBE. She investigates brand relationships using empirical qualitative methods. Luiza has a Bachelor´s in Business Administration and a Master´s in Marketing, and over five years of international corporate experience in different Marketing areas such as branding and employer branding, customer-relationship marketing, online ads & conversion e-mail marketing, and market data analysis.

2017 - Master in Marketing - Vrije Universiteit, Amsterdam

2016 - Bachelor in BA - Universidade de São Paulo, Brasil

Brand Relationships, Branding, Qualitative Methods, Consumer Culture Theory

Luis F. Martinez (Ph.D.), Miguel Pina e Cunha (Ph.D.)