Andrew is an Adjunct Assistant Professor at Nova SBE and Professor in Practice at Durham University Business School in UK, where he has taught as aVisiting Fellow since 2016.
Andrew has been based in Hong Kong since 2014 and is the owner of Invisible Thread Ltd, a specialist brand and marketing consultancy in HK. Prior to establishing his own company, Andrew worked for WPP across Asia - most recently as principal for Ogilvy RED´s brand strategy practice in Asia and before that in Ogilvy´s sister company, Brand Union, as Chief Operating Officer (COO) for Asia Pacific.
A leading brand marketer and experienced media CEO, Andrew’s earlier career spans 17years of C-suite experience as Marketing Director at world-leading multinational branded businesses (Nestle, Coca-Cola and P&G), 2 years as CEO of Muller, the leading UK/German dairy business and a further 7 years as a CEO in the UK commercial radio sector. He has helped found and sell four brand and media businesses over the last decade - in brand licensing, soft drinks, digital media and marketing consultancy - delivering exits to trade buyers or private equity.