Sreyaa Guha is an Assistant Professor at Nova School of Business and Economics. She holds a Ph.D. in Business Studies and an M.Sc. degree in Research Methodology in Management Science from IE University, Spain. She also holds an MBA degree from University of Calcutta and a B-Tech Degree from West Bengal University of Technology, India. Her main research interests are at the intersection of behavioral operations and decision analysis. Sreyaa has also served in the position of Vice President at State Bank of India before pursuing her PhD.

2021 - PhD in Business Studies - IE University

2017 - Master in Research Methodology in Management Science - IE University

2010 - MBA - University of Calcutta 

2007 - Bachelor in Engineering -  West Bengal University of Technology

Behavioral operations, Decision making under risk and uncertainty 

• Seifert, Matthias, Ulu, Canan, Guha, Sreyaa (2023). Decision making under impending regime shifts. Management Science, 69 (10), 6165-6180.

• Guha, Sreyaa, Seifert, Matthias, Ulu, Canan (2024). The role of environmental instability in detecting and responding to signals of impending regime shifts. Behavioral decision analysis. Springer International Publishing, 105–120.
• Guha, Sreyaa, Landgraf, Polina (2021). Sustainable data management. Handbook of Sustainability. : Driven Business Strategies in Practice. Markovic, Stefan, Sancha, Cristina, Lindgreen, Adam (Eds.), Edward Elgar Publishing, 278–302.
• Sinha, Shameek, Guha, Sreyaa (2017). Network based choice formation. Contemporary Issues in Social Media Marketing. Rishi, Bikramjit, Bandyopadhyay, Subir (Eds.), Routledge, 162-171.