Nova SBE Distinguished as the Brand with the Highest Emotional Reputation in the Education and Universities Category
Awards | 04 February 2022 Nova SBE Distinguished as the Brand with the Highest Emotional Reputation in the Education and Universities Category

RepScore, an annual study by the consulting firm OnStrategy that analyses the positioning and the emotional and rational level of over 2000 brands in Portugal, distinguished a Nova School of Business & Economics (Nova SBE) as the brand with the highest emotional reputation in the education and universities category.

Nova SBE is the higher education institution with the most significant emotional reputation in Portugal, according to the results of RepScore, an annual study developed continuously over a year that evaluates attributes associated with notoriety, relevance, consideration, trust, admiration, preference, and recommendation.

This distinction is awarded every three years to the brands and personas that stood out consistently and sustainably, and its methodology is based on an approach that identifies and inductively explores values such as notoriety, relevance, trust, and admiration, as well as products and services, innovation, well-being, social responsibility, leadership, and vision.

As a school committed to creating a space where people can dare to grow boldly, this is a recognition that the school proudly accepts, given that it’s the only study in Portugal with a certified methodology and in conformity with brand management norms and one that highlights its mission and values.

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