On April 9 and 10, the Nova SBE Westmont Institute of Tourism and Hospitality will host Marketing Wave, an event dedicated to marketing trends applied to different sectors of the Portuguese business landscape. Event registration is available on the initiative's website, and tickets are free for Nova SBE students. 

The event, organized by Nova SBE's NOMA Marketing Consulting student club, will bring together some of the most renowned players and marketing professionals from the banking, energy, hospitality, sports, and cosmetics sectors. Famous professionals in these areas, as well as representatives from companies and brands such as Amazon, Uber Eeats, L'Oréal, EDP, Santander, NOS, Betclic, EF, Laurel, Liga Portugal, Central Models, and Marriott, will share their visions to address the challenges of brand marketing today and in the years to come. 

Under the motto 'Navigating Industries: Sailing Through Marketing Trends', the various talks, business cases, and networking moments will focus on consumer experience, influencer marketing, digital transformation, and sustainability.