This is a key moment of the Check-in Open Innovation Program where 20 startups from all over the world will meet 16 active Travel & Tourism SMEs in order to co-develop and test new solutions to transform the tourism industry in Portugal. Professors Daniel Traça and Sérgio Guerreiro will join Rita Marques, Tourism Secretary of State, in the event's opening, and Professor Nadim Habib will follow soon after with a talk on "Continuous Innovation". On the following day, Professor Ricardo Zózimo will also participate with a talk on "How to Maximize Impact".