This pandemic will change the world we live in for years to come, even after COVID-19 is gone, leading consumers to rethink their purchase decisions and expectations regarding brands. Do you want to learn more and discuss it further?
Join us and get to know the perspective of Catherine da Silveira, Nova SBE professor in Marketing and Brand Management, and Cristina Amaro, founder of Imagens de Marca and Empower Brands Community, on how companies can and should follow trends as consumers evolve.
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