Luís F. Martinez
Luís F. Martinez
Associate Professor

Associate Professor of Marketing and Behavioral Science. Currently the Deputy Academic Director of the Master in Management. He held Visiting Scholar positions at the MIT Sloan School of Management, VSE University of Economics Prague, and EM Strasbourg Business School. Prior to joining Nova SBE, he was Assistant Professor at the Business School of ISCTE – Instituto Universitário de Lisboa.

 


Ph.D. in Social and Behavioral Sciences, Tilburg University, 2010

Master in Organizational Behavior, ISPA-IU, 2000

Licenciatura (4-year Bachelor) in Economics, Nova SBE, 1997

management, behavioral decision-making, emotion, consumer behavior, presenteeism and health at work

  • Gonçalves, Diogo, Coelho, Pedro, Martinez, Luis F., Monteiro, Paulo (2021). Nudging consumers toward healthier food choices: a field study on the effect of social norms. Sustainability (Switzerland), 13 (4), 1-14.
  • Neumann, Hannah L., Martinez, Luisa M., Martinez, Luis F. (2021). Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention. Sustainability Accounting, Management and Policy Journal, 12 (3), 571-590.
  • White, Allison R., Martinez, Luisa M., Martinez, Luis F., Rando, Belén (2021). Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention. Electronic Commerce Research and Applications, 50.
  • Martinez, Luisa M., Gameiro, Diana, Martinez, Luis F., Agante, Luísa, Abreu, Ana Maria (2020). The influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness. Revista Portuguesa de Marketing, 19 (37), 71-86.
  • Offergeld, Tobias, Martinez, Luis F., Ferreira, Aristides I. (2020). A train of thought in product experientiality: working memory, distraction, and inconsistencies in cue order effects. Journal of Retailing and Consumer Services, 53.
  • Rodrigues, Dalvia, Martinez, Luis F. (2020). The influence of digital marketing on recruitment effectiveness: a qualitative study. European Journal of Management Studies, 25 (1), 23-44.
  • Ruhle, S. A., Breitsohl, H., Aboagye, E., Baba, V., Biron, C., Correia Leal, C., Dietz, C., Ferreira, A. I., Gerich, J., Johns, G., Karanika-Murray, M., Lohaus, D., Løkke, A., Lopes, Sara L., Martinez, Luis F., Miraglia, M., Muschalla, B., Poethke, U., Sarwat, N., Schade, H., Steidelmüller, C., Vinberg, S., Whysall, Z., Yang, T. (2020). “To work, or not to work, that is the question” Recent trends and avenues for research on presenteeism. European Journal of Work and Organizational Psychology, 29 (3), 344-363.
  • Santos, Flavio Andrew Do Nascimento, Vavdinos, Nikolaos, Martinez, Luis F. (2020). Avances y perspectivas para la investigación del turismo del vino en Portugal. PASOS. Revista de Turismo y Patrimonio Cultural, 18 (1), 159-170.
  • Santos, Flavio Andrew Do Nascimento, Vavdinos, Nikolaos, Martinez, Luis F. (2020). Progress and prospects for research of Wine Tourism in Portugal. Pasos : Revista De Turismo Y Patrimonio Cultural, 18 (1), 159-170.
  • Tarţa, Corina P., Plăiaş, Ioan, Martinez, Luis F., Martinez, Luisa M. (2020). The role of car aesthetics on consumers' decisions: an example from Romania. Scientific Annals of Economics and Business, 67 (1), 33-43.
  • Cardoso, Sofia, Martinez, Luis F. (2019). Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions. Electronic Commerce Research, 19 (1), 189-209.
  • Ferreira, Aristides I., Mach, Merce, Martinez, Luis F., Brewster, Chris, Dagher, Grace, Perez-Nebra, Amalia, Lisovskaya, Antonina (2019). Working sick and out of sorts: A cross-cultural approach on presenteeism climate, organizational justice and work–family conflict*. International Journal Of Human Resource Management, 30 (19), 2754-2776.
  • Hurter, Raphaela C., Martinez, Luis F. (2019). Cross-national differences in eWOM engagement: social capital, trust and tie strength in a sample of German and Portuguese Millennials. Ciências e Políticas Públicas , 5 (2), 55-80.
  • Bento, Marisa, Martinez, Luisa M., Martinez, Luis F. (2018). Brand engagement and search for brands on social media: comparing generations X and Y in Portugal. Journal of Retailing and Consumer Services, 43, 234-241.
  • Dickenbrok, Corinna, Martinez, Luis F. (2018). Communicating green fashion across different cultures and geographical regions. International Review on Public and Nonprofit Marketing, 15 (2), 127-141.
  • Mach, Merce, Ferreira, Aristides I., Martinez, Luis F., Lisowskaia, Antonina, Dagher, Grace K., Perez-Nebra, Amalia R. (2018). Working conditions in hospitals revisited: A moderated-mediated model of job context and presenteeism. PLoS ONE, 13 (10).
  • Wiederhold, Marie, Martinez, Luis F. (2018). Ethical consumer behaviour in Germany: the attitude-behaviour gap in the green apparel industry. International Journal of Consumer Studies, 42 (4), 419-429.
  • Ferreira, Aristides I., Martinez, Luis F., Lamelas, José Pereira, Rodrigues, Rosa I. (2017). Mediation of job embeddedness and satisfaction in the relationship between task characteristics and turnover: A multilevel study in Portuguese hotels. International Journal of Contemporary Hospitality Management, 29 (1), 248-267.
  • Ferreira, Aristides I., Martinez, Luis F., Rodrigues, Rosa I., Ilhéu, Carla (2017). The impact of human resources practices on consumers’ investment intentions: a study in the financial sector. Employee Relations, 39 (4), 475-486.
  • Martinez, Luis F. (2017). Online and offline: Uma reflexão sobre as tendências de consumo. Psychology Now - Revista Psicologia na Actualidade, 34 (Jan - Fev), 53-62.
  • Neto, Mariana , Ferreira, Aristides I., Martinez, Luis F., Ferreira, Paula C. (2017). Workplace bullying and presenteeism: The path through emotional exhaustion and psychological wellbeing. Annals of Work Exposures and Health, 61 (5), 528-538.
  • Papé, Luisa, Martinez, Luis F. (2017). Past and future regret and missed opportunities: An experimental approach on separate evaluation and different time frames. Psicologia-Reflexao E Critica, 30 (1).
  • Sacavém, António, Martinez, Luis F., da Cunha, João Vieira, Abreu, Ana Maria, Johnson, Stefanie K. (2017). Charismatic leadership: A study on delivery styles, mood, and performance. Journal of Leadership Studies, 11 (3), 21-38.
  • Martinez, Luis F., Ferreira, Aristides I., Can, Amina B. (2016). Consultant-client relationship and knowledge transfer in small-and medium-sized enterprises change processes. Psychological Reports, 118 (2), 608-625.
  • Martinez, Luis F., Jaeger, Dorothea S. (2016). Ethical decision making in counterfeit purchase situations: The influence of moral awareness and moral emotions on moral judgment and purchase intentions. Journal of Consumer Marketing, 33 (3), 213-223.
  • Zhou, Qin, Martinez, Luis F., Ferreira, Aristides I., Rodrigues, Piedade (2016). Supervisor support, role ambiguity and productivity associated with presenteeism: a longitudinal study. Journal of Business Research, 69 (9), 3380-3387.
  • Ferreira, Aristides I., Martinez, Luis F., Cooper, Cary, Gui, Diana M. (2015). LMX as a negative predictor of presenteeism climate: a cross-cultural study in the financial and health sectors. Journal of Organizational Effectiveness, 2 (3), 282-302.
  • Martinez, Luis F., Zeelenberg, Marcel (2015). Trust me (or not) regret and disappointment in experimental economic games. Decision, 2 (2), 118-126.
  • Rito, Catarina, Martinez, Luis F., Rego, Paulo J. R., Pereira Lopes, Miguel (2015). Um estudo sobre a gestão de talento em empresas de tecnologias de informação e comunicação. Ciências e Políticas Públicas , 1 (1), 135-173.
  • Tarta, Corina P., Plăiaş, Ioan, Martinez, Luis F. (2015). Conceptualization of an aesthetic model for the automotive industry. Revista Română de Marketing, 10 (4), 25-38.
  • Martinez, Luis F, Kwiatkowski, Lukasz (2014). The use of heuristics in consumer and investment settings: An application for memory-based and stimulus-based decisions. International Journal of Marketing and Financial Management, 2 (9), 21-32.
  • Campos, Isabel S., Almeida, Leandro S., Ferreira, Aristides I., Martinez, Luís, Ramalho, Gloria (2013). Cognitive processes and math performance: A study with children at third grade of basic education. European Journal Of Psychology Of Education, 28 (2), 421-436.
  • Campos, Isabel S., Almeida, Leandro S., Ferreira, Aristides I., Martinez, Luís (2013). Working memory as separable subsystems: A study with Portuguese primary school children. The Spanish Journal of Psychology, 16 (E14).
  • Ferreira, Aristides I., Martinez, Luis F. (2012). Presenteeism and burnout among teachers in public and private Portuguese elementary schools. International Journal Of Human Resource Management, 23 (20), 4380-4390.
  • Martinez, Luis F., Ferreira, Aristides I. (2012). Sick at work: Presenteeism among nurses in a Portuguese public hospital. Stress and Health, 28 (4), 297-304.
  • Martinez, Luis M F, Zeelenberg, Marcel, Rijsman, John B. (2011). Behavioural consequences of regret and disappointment in social bargaining games. Cognition and Emotion, 25 (2), 351-359.
  • Martinez, Luis F., Zeelenberg, Marcel, Rijsman, John B. (2011). Regret, disappointment and the endowment effect. Journal Of Economic Psychology, 32 (6), 962-968.
  • Ferreira, Aristides I., Martinez, Luís Fructuoso, Nunes, Francisco Guilherme, Duarte, Henrique (2015). Gestão de recursos humanos para gestores. Editora RH.
  • Martinez, Luis F., Ferreira, Aristides I., Pereira Lopes, Miguel (2013). Gerir pessoas: 14 exemplos de boas práticas em Portugal. Sílabo.
  • Martinez, Luis F., Ferreira, Artistides Isidoro (2010). Análise de dados com SPSS: primeiros passos. 3 ed. Escolar Editora.
  • Martinez, Luis F., Ferreira, Aristides Isidoro (2008). Manual de diagnóstico e mudança organizacional. RH Editores.
  • Martinez, Luis F. (2005). Estatística I: Textos de apoio. Universidade Lusíada Editora.
  • Martinez, Luis F. (2005). Estatística II: Textos de apoio. Universidade Lusíada Editora.
  • Martinez, Luis F. (2005). Informática e análise de dados: Textos de apoio. Universidade Lusíada Editora.
  • Dias, Ricardo, Martinez, Luis F., Martinez, Luisa M. (2021). How does the number of Instagram followers influence brand attitude: the role of purchase intention, perceived product quality, referrals, brand trust, and gender. Advances in Digital Marketing and eCommerce. : Second International Conference. Springer, Chapter 13. 121-128.
  • Martinez, Luisa M., Neves, Teresa V., Martinez, Luis F. (2020). The effect of web advertising visual design on online purchase Intention: insights on generations Y and Z. Advances in Digital Marketing and eCommerce. : First International Conference. Chapter 17. 130-140.
  • Medeiros, Ana S., Martinez, Luis F., Martinez, Luisa M. (2020). Assessing the determinants of Millennials’ online protective behavior: how their protection motivation translates into actual use behavior. Advances in Digital Marketing and eCommerce. Springer, Chapter 20. 153-162.
  • Martinez, Luis F., Ferreira, Aristides I., Nunes, Tânia A. M. (2018). Presenteeism and work–family/family–work conflict: A cross-cultural approach with two latin countries. Presenteeism at Work. Cooper, Carry L., Lu, Luo (Eds.), Cambridge University Press, 257-285.
  • Martinez, Luis F. (2015). Breve introdução à gestão de recursos humanos. Gestão de Recursos Humanos para Gestores. Ferreira, Aristides Isidoro, Martinez, Luís Fructuoso, Nunes, Francisco Guilherme, Duarte, Henrique (Eds.), Editora RH, 29-36.
  • Martinez, Luis F. (2012). Organizações aprendentes. Gestão de Recursos Humanos de A a Z. Neves, Augusto Lobato, Costa, Ricardo Fontes da (Eds.), RH Editores, 469-472.