Luis F. Martinez is Associate Professor of Marketing and Behavioral Science (with Habilitation | Agregação in Management) at Nova SBE, where he is currently Academic Co-Director of the Master’s in Management. He earned his Ph.D. in Social and Behavioral Sciences from Tilburg University. He holds (or held) Visiting Scholar positions at MIT Sloan, VSE Prague, and EM Strasbourg. Prior to joining Nova SBE, he was Assistant Professor at the Business School of Iscte – Instituto Universitário de Lisboa. He supervises Ph.D. and Master level theses and internships. He is currently serving as an associate editor for the Electronic Commerce Research and the Journal of Organizational Effectiveness: People and Performance and as an editorial board member for the International Journal of Consumer Studies, The International Journal of Human Resource Management, and Frontiers in Psychology. His research work has appeared in the journals mentioned above and in other outlets such as Decision, Harvard Business Review, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Retailing and Consumer Services, Electronic Commerce Research and Applications, Journal of Economic Psychology, Cognition and Emotion, Stress and Health, and PLOS One.