Leonor Reis do Rêgo Guedes Leão is a PhD student in Management and Teaching Assistant at Nova SBE. She is conducting her research in Management, specialised in Marketing, Consumer Behaviour. More specifically she is interested in studying the processes of decision-making within families, and the inherent influence dynamics. She has experience in Digital Marketing and in the field of User Experience and Interaction. Leonor is currently a Marketing Teaching Assistant at the bachelor level at Nova SBE.