Luis was for 9 years with Procter & Gamble in the Marketing area in Portugal, Austria, Belgium and European head offices. Afterwards he held leadership positions in several different industries like Media (TVI/Media Capital), Telecoms (PT) and Advertising (Fischer). He has been a member of several Associations and was distinguished in different areas. In 2009, he became Executive Board Member at TAP Portugal airline, where he served for almost 6 years in Portugal and Brazil in business restructuring and development initiatives. In 2014 he became an executive board member of Nova SBE where he led the Executive Education area, leading it to #1 position in Portugal and became Adjunct Professor. Since Jan. 2020 he is the President and CEO of Grupo SATA, a regional airline located in the Azores archipelago.