Miguel Pinto Fernandes is an Assistant Visiting Professor at NOVA School of Business and Economics. With over 12 years of professional experience, Miguel has developed a strong driver for commercial strategy and business results. Miguel´s curious character motivated him to purse a multidisciplinary career path; having started his career as a strategic consultant, Miguel quickly became passionate about consumer goods, which led him to many years in global consumer goods companies such as Beiersdorf, Unilever and Perrigo, in which he was involved in several international projects in the areas of Marketing, Trade Marketing, Sales and E-commerce. Recently, Miguel has decided to pursue a portfolio career, being involved in projects in the fields of Strategic Consulting, Executive Coaching and Teaching. At NOVA SBE, Miguel teaches Principles of Shopper Marketing (Master level).