In an increasingly competitive and digitalized market, organizations face the challenge of developing disruptive strategies, adapted to the dynamics of the digital ecosystem and focused on optimizing the customer experience.
This program explores the dynamics of digital competition and analyzes success stories, providing a strategic vision to boost competitiveness.
By focusing on the consumer journey, optimizing processes and maximizing the impact of digital initiatives driven by Artificial Intelligence, participants will have the opportunity to learn about innovative approaches geared towards differentiation and value creation.
The program also features a unique combination of a lecturer with extensive international consulting and executive training experience in the area of Strategy and a group of practitioners who are part of the founding team of Fullsix, a leading Digital Marketing agency
In partnership with:
