Intensive Program

Leading Digital Strategy

Transform digital strategies into value solutions with impact

In an increasingly competitive and digitalized market, organizations face the challenge of developing disruptive strategies, adapted to the dynamics of the digital ecosystem and focused on optimizing the customer experience. 

This program explores the dynamics of digital competition and analyzes success stories, providing a strategic vision to boost competitiveness.  

By focusing on the consumer journey, optimizing processes and maximizing the impact of digital initiatives driven by Artificial Intelligence, participants will have the opportunity to learn about innovative approaches geared towards differentiation and value creation.  

The program also features a unique combination of a lecturer with extensive international consulting and executive training experience in the area of Strategy and a group of practitioners who are part of the founding team of Fullsix, a leading Digital Marketing agency

In partnership with:

          Logo Fullsix

Date

November 3-6, 2025

Duration

4 Days

Investiment

2.200€

Format

In Person
From 9 a.m. to 5 p.m.

Language

Portuguese

Local

Carcavelos, Portugal

Reasons for Choosing this Program

FOR YOU

  • Learn to anticipate macro-trends and apply disruptive digital strategies to lead in changing markets 
  • Develop a strategic vision of the consumer experience and apply AI to map their journey by creating personas 
  • Learn to strengthen brand equity and produce differentiating digital content with the power of storytelling 
  • Know how to measure and optimize the impact of digital initiatives using effective frameworks 

FOR YOUR ORGANIZATION

  • Development of digital ecosystems capable of keeping up with market dynamics and maximizing opportunities 
  • Optimization of processes and decision-making in the construction of the Digital Marketing strategy 
  • Production of content that effectively impacts the different stages of the customer journey 
  • Definition of a Data Strategy that generates an impact on the customer experience and increases revenue 
Business Room
BLOG

Business Room

Explore our Marketing, Sales & Operations content developed exclusively for you. 

Participant Profile

  • Marketing managers
  • Senior and middle managers from different business sectors who want to gain a better strategic understanding of digital marketing
  • Professionals looking to drive digital initiatives within their company or within their sector and learn about marketing strategies that can create competitive advantage

The Program

Disruptive Strategies for Value Creation 

  • Macrotrends and Competition 
  • Disruptive Strategies for Value Creation 
  • Digitalization and the Creation of Competitive Advantage 
  • Definition of Digital Capabilities 

  
The Dynamics of Competition in Digital Markets 

  • Network Effects and Competition 
  • The Dynamics of Competition in Digital Markets 
  • Digital Markets and Monetization 

  
Optimizing Digital Ecosystems and Redefining Marketing Workflows through AI 

  • Evaluation Optimization of Current and Future Digital Ecosystems 
  • Exploring the Power of Artificial Intelligence in Redefining Marketing and Communication Workflows 

  
Branding and Content Strategy 

  • How to Strengthen Brand Equity with a Digital Marketing Plan 
  • How to Guarantee a Differentiation Strategy along the Customer Journey 
  • The Power of Storytelling in the Creation of Digital Branded Contents 

  
Data Strategy & Measurement Frameworks 

  • How to Define a Data Strategy to Improve Customer Experience and Increase Revenue, using 1st & 3rd Party Data 
  • How to Measure Results and Structure a Measurement Framework 
  • The Use of AI Tools in Data Analysis 

  
Strategy into Action 

Group Work: Identifying Business Opportunities and Optimizing the Effectiveness of Digital Communication Plans by Analyzing Real Situations 

Ilustração meio circulo na cor do cursos marketing, vendas e operações - Magenta

Academic Director

Luís Almeida Costa

Invited Expert

Guilherme Coelho
Managing Partner @ CSA Havas Portugal
 

Faculty

Meet our Faculty

Learn More

Application Process

  1. Fill in the form and pay the application fee of €100 (non-refundable if the applicant withdraws).
  2. Communication of acceptance within 72 hours
  3. Finalization of the application with the Program Advisor

Find out more about the enrollment policy

Program Advisor

Would you like to enroll your team or employees in this program?

Contact me:

Bernardo Almeida
Bernardo Almeida
(+351) 912 633 139

Customize this program or sign up your team now.

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