Executive Master's in Marketing & Strategy

Creating value through strategy and marketing

In an increasingly dynamic and competitive market, strategy and marketing must be seen as essential drivers of change to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the innovation and digitalization components and promoting a market-focused strategic outlook.

Through an integrated learning journey, where students acquire knowledge not only through the lecturers, but also by sharing their own experiences, this training aims to eliminate the gap between knowledge and its application. It will take students to the frontier of knowledge by equipping them with a set of tools for analyzing the market and the competitive positioning of companies, elucidating their practical application, thus allowing them to master the “rules of the game” of competition, and putting them to the advantage of the organization.

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Date

On demand

Duration

Two semesters (12 months)

Investiment

12.950€

10.142€ (with merit scholarship)

Format

Curricular Units (1st semester)

Thursday to Saturday from 8:30 a.m. to 5:30 p.m.

once a month

Work Project (2nd semester)
Autonomous work with the support of the supervisor in a blended learning regime

Language

Portuguese

Local

Carcavelos, Portugal

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Reasons for Choosing this Program

FOR YOU

Acquire and consolidate relevant concepts, models and analysis tools in strategy and marketing
Equip students with practical tools to analyze strategic and marketing decisions
Develop an integrated perspective on how to conduct a strategic analysis or draw up a marketing plan

FOR YOUR ORGANIZATION

Understand the company's competitive context and, in particular, the challenges it currently faces and potential solutions that contribute to its sustainability.
Understand how strategic and marketing decisions influence the company's value creation potential

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Participant Profile

Managers and decision-makers in the marketing and strategic planning areas
Professionals from other functional areas who wish to acquire a systemic perspective of the company
Business managers, project teams of any level and professionals who wish to develop their skills in marketing and strategy, with a strong emphasis on innovation and how to deal with the opportunities and challenges provided by digitalization /li>

Find out more about the general eligibility criteria for this Executive Master's Degree.

It's been an incredible adventure in every sense, from the know-how and knowledge I've gained here, but above all the human aspect.

António Castanheira
OTT Product Manager @SIC

The Program

1ST SEMESTER

Compulsory Curriculum Plan

Block focused on essential themes in the area, addressing each topic with depth and rigor. The program explores best practices and the state of the art in each discipline, ensuring learning in line with current market challenges.

Driving Curricular Units

To complement the experience, participants can choose two booster courses from a range of options*, selecting those that best enrich their journey. These modules reflect the most current trends in the field, providing personalized development in line with business reality.

*Curricular units may be updated annually on the recommendation of the Academic Director.

2ND SEMESTER

Dedicated to the development of the final work project, consisting of a practical application project.

The work project is designed to prepare students for research activities applied to the business reality, of both a qualitative and quantitative nature, in close collaboration with the supervisor.

Exclusive networking
Immersive on-campus experience
Participation in the BUILD UP initiative

COMPULSORY CURRICULAR UNITS

Strategy
Marketing Management
Strategic Execution
Marketing Communication
International Management
Corporate Strategy
Digital Marketing
Research Methods Applied to Marketing and Strategy
Artificial Intelligence in Marketing Innovation

BOOSTER COURSES

Participants can choose two booster courses from a range of options*, selecting those that best enrich their journey.

Negotiation
Strategic Planning

*Curricular units may be updated annually on the recommendation of the Academic Director.

WORK PROJECT

The Executive Master's Degree aims to expose students to innovative trends in the areas of the program, preparing them to deal with the important challenges facing companies today.

The work project is designed to prepare students for research activities applied to business reality, of both a qualitative and quantitative nature, in close collaboration with their supervisor.