Postgraduate Program in Marketing, Strategy & Innovation

Accelerating the drivers of value creation in organizations

This postgraduate course provides a solid foundation in marketing and strategy, exposing participants to the fundamental concepts and analytical tools in these areas. This is complemented by a focus throughout the programme on innovation and taking advantage of the opportunities and challenges associated with digitalization.

In particular, emphasis is placed on how to approach strategic and marketing decisions when the goal is to develop disruptive innovations that change the “rules of the game” of competition in the organization's favor.

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Date

October 22, 2025 to May 22, 2026

Duration

8 months

Investiment

7.950€

Format

In person

Thursday to Saturday from 8:30 a.m. to 5:30 p.m.
Saturday from 8:30 a.m. to 12:30 p.m., once a week
Some Saturdays from 8:30 a.m. to 5:30 p.m.

Language

Portuguese

Local

Carcavelos, Portugal

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Reasons for Choosing this Program

FOR YOU

Understanding marketing activity, from planning to implementation
Strategic approach to marketing activity
Overview of how to approach the strategy formulation process when the aim is to be disruptive and create value
Fostering negotiation skills to create value

FOR YOUR ORGANIZATION

Promoting digitalization in business transformation
Creating a culture of innovation across the entire organization
Recognizing and incorporating global market trends

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Participant Profile
                                Managers and decision-makers in the marketing and strategic planning areas
Professionals from other functional areas who wish to gain an overall perspective of the company
Business, team and project managers at any level
Professionals wishing to develop their skills in marketing and strategy, with a strong emphasis on innovation and how to deal with the opportunities and challenges offered by digitalization
Entrepreneurs who are interested in expanding their knowledge in the areas of marketing and strategy


                            

The Program

The program is based on a Lifelong Learning vision, and the postgraduate course is structured in two blocks: the Optional Curriculum Plan and the Compulsory Curriculum Plan.

Optional Curricular Plan (36h)

The program presents a set of 3 flexible curricular units, aligned with current events and complementing the core program. These curricular units are called optional, as they can change annually on the recommendation of the Academic Director. The remaining curricular units remain stable over time.

Compulsory Curricular Program

Block of the syllabus dedicated to specific postgraduate themes, thus exploring each topic in detail according to best practices and the state of the art in each discipline.

TEACHING-LEARNING METHODOLOGIES

Based on a lifelong learning strategy, discover how you can continue your postgraduate studies by obtaining a Master's degree with the Executive Master's in Marketing and Strategy. Obtain an additional 10 ECTS in Curricular Units and a further 30 ECTS through the Work Project / Final Work.

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Academic Direction

Luís Almeida Costa

Professor @ Nova SBE

Faculty

Meet our Faculty

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Application Process

Completion of the application form and payment of the 250€ application fee (non-refundable if the applicant withdraws)
Communication of the application result
Finalization of the application with the Program Advisor

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