Brand Management: Strategic Decisions

How to double the power of your brands?

Companies need strong brands. However, managing a brand has never been more difficult! In today's complex and unpredictable market context, brands have an essential role: to add value to products and to the company itself. Brands must have a purpose in relation to their clients/consumers, their partners and society. The complexity of these multiple missions calls for the need to acquire new tools to make the right management decisions. This program is designed to support professionals in finding solutions to amplify or reorient their branding strategies. It offers a contemporary approach to brand management that combines theory and practice in today's particularly challenging market context, where you can't make mistakes, but it's essential to take risks.

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Date

September 30th, October 1st, 2nd and 3rd 2025

Duration

4 Days

Investiment

2.500€

Format

In Person
From 9 a.m. to 5 p.m.

Language

Portuguese

Local

Carcavelos, Portugal

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Reasons for Choosing this Program

FOR YOU

Acquire or re-discover the main concepts of brand management
Find and explore solutions to overcome their own brand management challenges
Know how to manage and maximize these concepts in today's particularly complex and unpredictable market context

FOR YOUR ORGANIZATION

Build and/or redefine the brands' marketing and communication strategy to better respond to new market challenges
Use brands as forces for change to streamline the business
Know how to define the brand purpose of each of your organization's brands

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Participant Profile
                                Professionals who need concrete tools to launch and manage a brand
SME Managers
Entrepreneurs
Marketing Directors , Brand Managers, Category Managers looking for practical solutions to overcome challenges in managing their brands


                            

The program allows for the consolidation of specific knowledge in the area and acts as a creative stimulus for the development of differentiated skills in the context of strategic definition that is associated with the various dimensions of a marketer. The contact with an accredited teaching staff and the development of case studies provide remarkable mental flexibility, which, given the associated timings, are two points that I personally valued highly.

Tiago Heitor
Marketing Department Coordinator and New Digital Channels Project Owner @ Joaquim Chaves Saúde

The Program

Part 1: Brand Concepts

Analysis of brand management concepts and their articulation.

Part 2: Management and Communication Strategies

Strategic branding
Brand portfolio optimization
Effective communication strategies

Part 3: New Trends

New consumer trends that transform the role of the brand manager

Part 4: Project

Presentation of the group projects to the panel of brand experts and debate.

A team project will be carried out to apply the knowledge acquired (the project will take place via the Dreamshaper Platform).

By carrying out an Individual/TeamProject of the Brand Management: Strategic Decisions Program applied to your organizational branding challenge and by having two 1:1 sessions (one hour/each) of advice on the project developed for your brand with Prof. Catherine da Silveira, you can obtain the Advanced Certification in Brand Management*.

*Advanced Certification not included in the Price of the Brand Management: Strategic Decisions Program.