Sales and Prospect with Impact

Vendas & Prospeção com Impacto

Reinventing prospecting to develop a successful commercial strategy

This program addresses the biggest difficulty faced by sales companies and their sales teams in attracting and closing new customers: knowing how to identify and communicate the value they represent from the perspective of their target customer. 

Based on creating value in highly competitive markets, this program integrates fresh approaches and practical dynamics, to win the attention of decision-makers from the first contact, to know how to qualify and make an effective discovery, and to overcome the inevitable objections, in order to advance the opportunity until it converts into new business. 

Date

October 13th, 20th and 27th, 2025
Simulator: 3rd or 4th of November

Duration

4 days

Investment

2,300 €

Format

In person
From 9 a.m. to 5 p.m.

Language

Portuguese

Location

Carcavelos, Lisbon

Reasons for Choosing This Programme

FOR YOU

  • Recognizing and adopting the mindset that gets the target client's attention
  • Enhancing commercial conversations through powerful questions and active listening
  • Acquiring tools and methodologies to drive effective conversations and overcome objections
  • Creating an efficient prospecting system to identify and convert new business opportunities

FOR YOUR ORGANIZATION

  • Adopting a structured and effective approach to prospecting, aligned with organizational goals and improving the commercial strategy
  • Implementing new methodologies to increase the conversion rate of leads and prospects into clients, driving business growth
  • Contributing to the development of a high-performance culture, motivating the team to overcome challenges and reach more ambitious goals
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Participant profile

  • Commercial directors and managers, particularly B2B
  • Business development and inside sales directors and managers
  • Account managers and strategic account managers
  • International business managers
  • Those responsible for attracting new clients
  • Liberal professionals and consultants
The course gave me a different vision and perspective on how to view obstacles.

Miguel Costa
Commercial Director @ Impressionante

A very complete program addressing the most relevant issues in the commercial area, strengthening knowledge and forging a more holistic strategic vision in the sales sector. Clearly meeting expectations, it was important professionally since the practical cases presented in class contribute to a better decision-making process in our daily lives.

João Ferreira
Sales Manager @ Bstone

The Program

The Sales and Prospecting with Impact program uses the Learn & Apply methodology, offering a complete overview of commercial and prospecting activity and the immediate possibility of applying the knowledge acquired (while still in the classroom).

Participants will start by working on the profile of the sales professional before developing their commercial skills, from the creation of value associated with selling and the target customer to the construction and structure of the commercial conversation.

LEARN

  • Mindset for Selling through Value
  • Value Propositions
  • Cold Contact and Overcoming Objections
  • Territory Management and Growing Current Customer Accounts
  • Soft-Skills: Enhancing Commercial Conversations

APPLY

  • Sales Simulator

FOLLOW-UP

  • Follow-up and Reinforcement Session

In this module, participants will apply the skills and pedagogical learning acquired during the sales and prospecting journey, emphasizing experiential learning to achieve successful implementation of good sales practices.

1. Preparation

Participants will receive a simulation briefing with a scenario that will be worked through on the day of the program. In this way, they will be able to structure and practice the sales techniques and best practices they have learned.

2. Role Plays and Individual Simulations

Participants will experience various simulations with the opportunity to get feedback in real time, learning not only from their own simulations, but also from those of other participants, thus reinforcing and diversifying their own development.

3. Feedback

The whole process will be supported by the Coordinator as a facilitator who encourages the effective implementation of the practices already developed.

Academic Directors

Faculty

Meet all the faculty members of the program

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Application Process

  1. Fill in the form
  2. Acceptance communication within 72h
  3. Finalize your application with the Program Advisor

LEARN MORE ABOUT REGISTRATION POLICY

Program Advisor

Would you like to enroll your team or employees in this program?

Contact me:

Rita Correia de Oliveira
+351 912 892 541

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