Intensive Program

Managing the Family Business

Balancing the pressure of competitiveness with the strength of emotions

When family and business intersect, the result is often a complex and powerful combination. However, contrary to what many entrepreneurs and managers think, the solution is not to remove the family from the business. Success lies in leveraging the family element to its fullest, creating competitive advantages that companies without family influence can hardly replicate. 

Based on the concept of family business, this program will address the characteristics that differentiate this type of organization and the specific challenges they typically face. 

In partnership with:

Date

May 12-15, 2025

Duration

4 days

Investment

2.500€

Format

Face-to-face
From 9 a.m. to 5 p.m.

Language

Portuguese and English

Location

Carcavelos, Portugal

Reasons for choosing this program

FOR YOU

  • Presentation and discussion of best practices that distinguish family businesses that endure over time from those that do not continue 
  • Development of a capacity for strategic thinking about one’s own business and the lifecycle of the family and the business

FOR YOUR ORGANIZATION

  • Response to the specific challenges faced by family businesses
Business Room

Business Room

Explore our Management and Strategy content developed exclusively for you. 

Participant Profile

  • Family members who own a family business, at various levels: 
  • Family members who are actively involved in managing the business and those who observe the business from a distance 
  • Family members by blood and family members by marriage 
  • Members of the older generation and members of the younger generation 
It was a great asset in terms of networking with people who are involved in family businesses and the content that changed my way of thinking. 

João Pereira de Sousa 
Management Trainee @ Pestana Hotels & Resorts 

An excellent program that allows us to interact with different realities and develop new skills, making it an asset for all participants. 

Noémia Antunes 
Lawyer @ Sociedade de Advogados Bandeira, Reis Lima & Brás da Cunha 

It was an asset to share this course with my mother. The sharing of experiences and the debate were very enriching. 

Ana Carolina Breda 
Management Advisory & HR Manager @ Bresimar Automação

The Program

The program brings together internationally recognized experts in the areas of Family Business Management and Leadership, including Professor Christine Blondel - head of the “Family Business” area at INSEAD. 

Over the course of the training days, the three major issues behind each family business are explored, and the idea is that each participant/family will seek the answers best suited to their particular context. 

 

1. What makes family businesses different? 

  • Characteristics 
  • Family dynamics 
  • Solar and lunar sides 
  • With the participation of an expert in family business management 

 

2. How to lead them? 

  • How to face the challenges? 
  • How to make the most of the advantages? 
  • How to deal with paradoxes? 
  • With the participation of a leadership expert 

 

3. How to ensure longevity? 

  • Tradition and innovation 
  • Multigenerational development 
  • Succession planning 

 

With the participation of an INSEAD expert in family business management.

The Fundamental Concepts of Family Business Management 

  • Definition, relevance and conceptual approaches to family businesses 
  • The three-circle model: practical lessons for entrepreneurial companies 
  • Understanding family dynamics and their impact on family businesses 
  • What it means to own a family business 

 

Leadership and Culture in Family Businesses 

  • Leadership in a changing world 
  • The different roles of leaders in business 
  • The vicissitudes of leadership in family businesses 
  • The different roles of leaders in business 
  • Leadership and stewardship in family businesses 

 

The role of corporate governance in family businesses* 

  • Governance of family businesses: objectives and structures 
  • Family council, family policies and family protocol 
  • The most appropriate implementation processes 
  • The importance of shared values and vision 

 

Succession and Continuity in Family Businesses* 

  • Conflict management in family businesses 
  • Training the next generation, transfer of power and succession planning 
  • Exit styles and their implications 

 

*modules taught in English 

Meio O em verde na cor dos cursos da área de gestão e estratégia

Academic Direction

Alexandre Dias da Cunha
Alexandre Dias da Cunha
Assistant Professor (Adjunct) @ Nova SBE

Faculty

Meet all the faculty members of the program.

Learn more

Application Process

  1. Completion of the form and payment of the €100 application fee (non-refundable in the event of withdrawal)
  2. Communication of acceptance within 72 hours 
  3. Finalization of the application with the Program Advisor 

LEARN MORE ABOUT THE ENROLLMENT POLICY.

Program Advisor

Would you like to enroll your team or employees in this program?

Contact me:

Inês Ferreira
(+351) 910 123 637

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