Catherine da Silveira
Catherine da Silveira
Associate Professor
Academic Director @ CEMS

PhD in Marketing from The Open University Business School (United Kingdom) and a Master's degree in Market Research from the Institut d’Etudes Politiques de Paris (France). Management degree from Université Paris IX-Dauphine (France). Assistant Professor at Nova School of Business and Economics. She joined the School in 2000, after 14 years of executive experience in Marketing, in different sectors and countries. After 12 years as a Marketing Executive across Divisions and Countries for the L’Oreal Group (8 years in France, 3 in Portugal, 1 in the United States, with a diverse background in terms of responsibilities - Marketing Director, Brand Manager, Country Manager), then in the IT sector as Marketing and Communication Director for Bull Portugal, Catherine da Silveira joined Nova School of Business and Economics, where she is currently teaching Brand Management, Marketing Research and Luxury Marketing to Executives and in the Lisbon-MBA and Masters Programs. While teaching, she has been involved in several projects and achievements for the School: Co-founder and coordinator of the International Lisbon-MBA Friday Forum, Catherine co-launched the CEMS – MIM Program at NOVA, as CEMS Corporate Relations Coordinator, after being Head of the Marketing, Communication, and International Affairs Office at the University Rectory (2005-2006) and launching the Nova School of Business and Economics’ Marketing and Communication Office (2001-2005).

  • PhD in Brand Management from pela Open University Business School, UK
  • MSc in Marketing Research and Strategy from Institut d’ Etudes Politiques de Paris, France
  • BSc in Management from Université Paris IX-Dauphine, France