Catherine da Silveira
Catherine da Silveira
Researcher & Assistant Professor (Adjunct)
Academic Director @ CEMS

Catherine da Silveira joined Nova School of Business & Economics after 14 years of executive experience in different countries, first with the L’Oreal Group (Marketing Director, Brand Manager, Country Manager), then in the IT Sector.  Since, she has been combining an academic role, as Assistant Professor, presently teaching Brand Management, Luxury Marketing & Management, and Marketing Research to Executives and in the Lisbon MBA and Masters Programs, with executive functions within the School and the Lisbon MBA. Catherine da Silveira is currently CEMS Academic Director for Nova SBE. She is Non-Executive Board Member of Ach Brito S.A.(Claus Porto, Confiança, Ach Brito), and has been conducting several consulting projects for companies and NGOs in the areas of Branding, Fundraising, and Luxury Strategy.

  • PhD in Brand Management from pela Open University Business School, UK
  • MSc in Marketing Research and Strategy from Institut d’ Etudes Politiques de Paris, France
  • BSc in Management from Université Paris IX-Dauphine, France