Luís Filipe Lages leads projects that combine innovation, decision-making, and technology commercialization, working in partnership with companies, start-ups, governments, and NGOs across multiple sectors.
He is the creator of the VCW – Value Creation Wheel®, a meta-framework for leadership, decision-making, and problem-solving applied in contexts ranging from Fortune 500 companies (such as Airbus, Mastercard, Santander, and Four Seasons) to European R&D initiatives and national organizations of varying sizes and industries.
Luís Filipe Lages has been a Visiting Scholar at Stanford University, London Business School, and MIT, and a Visiting Faculty member at MIT Sloan. This extensive international experience reinforces his pragmatic and collaborative approach to research and executive education, creating real impact in the fields of strategy, marketing, and the governance of complex systems.
In the classroom and in corporate settings, he works with executives on the practical application of the VCW, helping them turn ambiguity into actionable decisions by integrating critical thinking and learning with late adopters to unlock value and accelerate results.
His research has been published in leading academic journals and has received international recognition. He was awarded the Excellence in Global Marketing Research Award (AMA, 2018) for his article in the Journal of International Business Studies, honouring his significant contribution to the field of global marketing.
Through the lens of the VCW – Value Creation Wheel®, Luís Filipe Lages has contributed to accelerating strategic decisions, aligning innovation and sustainability, and creating tangible value for organizations and communities, reinforcing the connection between academic research and management practice.