With a degree in Management from Nova SBE and an MBA from Columbia Business School, he has professional experience in Portugal and the United States of America.

He was a consultant at McKinsey and is currently Director of e-Commerce for Europe at PepsiCo, where he has also held positions in M&A, Strategy and Sales in the USA. He is an advisor and consultant for organizations like Boomerang Commerce, a Silicon Valley start-up focused on e-commerce tools, having been distinguished in 2017 with the Who’s Who in e-Commerce by the Path to Purchase Institute in the USA.